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Social Capital

Welcome to Social Capital, a weekly podcast where we dive into social relationships and how the investment you put into them establishes trust, reciprocity, and value within your network. Your host, Lori Highby, will connect with top business professionals to dive into their best techniques and stories to share with you!
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Now displaying: August, 2019
Aug 19, 2019

About Mary Beth Klatt

Mary Beth Klatt is a writer with a specialty in writing about real estate, design, and historic preservation. She has been published in the Wall Street Journal, the Chicago Tribune, the Christian Science Monitor and other publications. She is also the host of the Mid-Century Modern Show, a podcast that focuses on all aspects of modernism as it relates to design, residential and commercial real estate and fashion. She's also using a typewriter for the second draft of her murder mystery novel.

 

What’s the appeal of typing thank you notes to your podcast guests?

“…I really hit the keys and that's what you want to do is to really connect with your keys. And I don’t know, I think it just makes the whole experience of writing just more three-dimensional.

 

Why are typewriters so popular now? Is it the “Tom Hanks” effect?

“Tom Hanks is hugely passionate about typewriters. He collects them all over the world. He, um, yeah, he's very vocal and he shares about all these typewriters and that has had the, uh, the rollover effect of actually affecting the sales…”

 

How can business professionals incorporate more use of typewriters in their work-life besides typing thank you notes?

“When you're having a writing freeze as something you're writing on your laptop, take a break, get on your typewriter and just write whatever you were trying to do on the laptop and just, you know, see if that kind of breaks through you're writing’s dry spell.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“But then maybe a couple months later I got a handwritten note from my nephew's wife and I almost burst into tears. I mean, it was so thoughtful and she kind of quoted back the card and I just felt so touched. Like I made a difference in the world.”

 

How do you stay in front of or best nurture your network community?

“I think those thank you notes are important. And you know what, I talked about typing but it doesn't have to be typed. I just think it needs to be personal.”

 

What advice do you have for the professional on growing their network?

“…focus on one thing and then do it.”

 

Digital networking or traditional networking?

“…at the end of the day, we're still human beings with a need to connect with other human beings, face to face talking. And, um, I, I think you need both.”

 

If you could go back 20 years, what would you tell yourself to do more, or less, of regarding your career?

“I think my younger self would really say focus on the result. You know, what do you want to say, you know, you've done at the end of your life…”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“I've been talking about Tom Hanks the whole show. Actually, I have had this idea that I want to, and he's very good about this apparently, you can send Tom Hanks a note…”

 

What book are you reading right now?

“You know, you've got to read your genre, the murder mystery genre. But I'm also because I, uh, my, my protagonist is a nun, I'm also reading a lot of books that have religious elements right now…”

 

Any final words of advice for our listeners?

“Just focus on one way to really connect with people and go for it. And the payoff may not occur right away. You know, it may be weeks, months, years, but just go for it. Make your mark and just um, you know, personalize it.”

 

You can get in contact with Mary Beth Klatt at:

Apple Podcasts: Click Here

Instagram: Click Here

LinkedIn: Click Here

Aug 5, 2019

About Nick Myers

Nick Myers is the Founder and CEO of RedFox Creative in Madison, WI. RedFox Creative is a technology-driven marketing and consulting company that helps brands give themselves a voice through the power of AI and voice assistant technology. Nick is a TEDx speaker and has spoken across the U.S and soon internationally on topics ranging from the future of AI in the workplace, 360 video, AI and social media, and how brands can begin leveraging the power of Voice-First today to help tell their story.

 

How did you get involved in the AI and Voice-First space and why do you view it as being so valuable?

“So, my story is a bit interesting in how I got involved. You know truth be told, my background is actually in marketing and communications…”

 

How do you think AI and voice technology is going to impact marketing; specifically, social media?

“I think ultimately marketers are going to be the key decision-makers to actually, you know, moving the hand of C-level folks within large organizations to actually invest in it. But I think the one thing that's going to change above all else is just…”


Why is it important for brands to begin thinking about how they can leverage voice assistants in their marketing strategy?

“…But I'm trying to educate people saying that that's, that's fine and dandy, but you need to have a, a reason that you're doing it. You need to be solving some type of pain with their customers or from within your organization that voice can help solve.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“So, couple months ago, actually back in September, October of last year, um, I was following, her name is Marie Ryan on Linkedin and I'm, I'm very, very active on Linkedin by the way…”

 

How do you stay in front of or best nurture your network community?

“So, it's become harder definitely over the past couple of years because I've been able to meet so many people and it's really hard to message and just interact with everybody. And it's almost like I have, you know, it’s actually on my to-do list every week, I have a follow up with, like a bunch of people.”

 

What advice do you have for the professional on growing their network?

“A first piece of advice as if you're not on LinkedIn. Get on LinkedIn because like I said, most of my success over the past couple of years since starting…”

 

Digital networking or traditional networking?

“Actually, I'm going to go ahead and say a combination of both because I would say a lot of the really strong relationships, I've met actually have been in person more so than online…”

 

If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“Learn Code, Learn Code, get more involved in computer science. I mean, that is definitely the first thing I would tell myself, especially being in the space…’

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?

“I would go and head right now and say somebody that I really would like to connect with. Truth be told, and this'll never happen is Jeff Bezos of Amazon just because I guess I've been working so much in the voice space…”

 

Any final words of advice for our listeners?

“So, one thing I'm telling people is if you really want to pull the trigger now is the time, while we are still kind of in the early stages here…”

 

You can get in contact with Nick at:

LinkedIn: Click Here

Email: nickm@redfoxcreate.com

Twitter: Click Here

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