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Social Capital

Welcome to Social Capital, a weekly podcast where we dive into social relationships and how the investment you put into them establishes trust, reciprocity, and value within your network. Your host, Lori Highby, will connect with top business professionals to dive into their best techniques and stories to share with you!
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Now displaying: December, 2019
Dec 30, 2019

About Thembi Bheka

Thembi Bheka is the founder of She Breaks Thru, an agency that trains African women from disadvantaged backgrounds to work as technical virtual assistants. She believes in helping others reignite their passion, gain more clarity, and reconnect with their bigger purpose. She is on a mission to empower 1 million women by 2025.

 

What triggered you to start your business?

“I had traveled in Zimbabwe and I read an article on the paper about a girl who has committed suicide because she was tired of trading her body just to put food on the table. And that story just triggered a lot of emotions for me. First of all, it triggered my own history of what I went through getting out of my marriage, and it also triggered what I saw other women go through in Zimbabwe and every other woman who I was talking to about how they were stuck in abusive relationships because of money. And I said, I'm going to change this, I have to find a way to change it.”

 

What is the number 1 thing entrepreneurs can do immediately to scale faster?

“You really have to start working on your zone of genius and stop working on little things…and I'm not saying little as in they don't matter. No, but I mean the things that are not in your zone of excellence.”

 

How have the connections you have made helped you as you started your business?

“I think networking is the foundation of building a business. That's my opinion. I think just when you really want to build a business, you just have to start networking right away. And I'll just go back to when I first started investing in real estate…”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I went to this event, my first ever online marketing event about three years ago, four years now, four years ago, and I had never been to that kind of event before. And I was lost. I was like, drowning in lost and I started talking to people in the lobby, who are sitting in Canada drinking beer…”

 

How do you stay in front of or best nurture your network community?

“I basically communicate with them through my email. I have a weekly blog and I have a podcast as well, where I basically share and talk about things in which kind of stays in touch with those people who I connect with. And they can see those in my email list. But in regards to the closer relationships, I try to stay in touch with people at least once a month, kind of just have, I call it my social day.”

 

What advice do you have for the professional on growing their network?

“Get off your butt. And by that, I mean just go to events, and it doesn't have to be events that are one thousand kilometers away from where you live. It could be local events. There are a lot of events in every local city.”

 

Digital networking or traditional networking?

“For me, it’s traditional. I call myself ancient, even though I'm working in a digital space. I find traditional more effective because you are meeting people in person and one on one.”

 

If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“I would have taken more risks…and as much as I believe that I'm a risk-taker, but I always had those internal doubts within me that said, you know, ‘who do you think you are?’”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?

“I was going to say Oprah...”

 

What book are you reading right now?

“I listen to a lot of podcasts, but my favorite one is by Ali Brown. It's called Ambition Radio…But in regards to the books, I'm just reading one called Rocket Fuel. I just finished it, actually, and started a new one called Profit Fest.”

 

Any final words of advice for our listeners?

“Just keep in touch because there's nothing as hard, or I find frustrating, as somebody who emails me once every three months because they're selling something.”

 

You can get in contact with Thembi at:

Website: www.virtualstaffondemand.com

LinkedIn: Click Here

Twitter: Click Here

Dec 23, 2019

About Gary Kurtz

Gary Kurtz is a sales and marketing professional, father of three, husband to an incredible woman, and a great friend to a lot of great people (not in that order). Gary works each day to be a little bit better in each part of his life and to make life better for those around him. Gary is known for hard work, big laughs, and going all out in everything that he does.

 

Where do sales and marketing meet?

“The difference between a salesperson and a marketing person is that a salesperson talks to customers and does more traveling. Other than that, they’re kind of meeting in the middle.”

 

What do you look for when interviewing new employees?

“More so than ever, cultural fit, I think is more important. Are they going to be reliable? Is there integrity? Can they stand up to your company's values and also do the job?”

 

What are the trends in the B2B purchasing world?

“The biggest trend that we're seeing in in B2B, and probably the same thing with B2C, is that there's a large, very large amount of decisions that are being made prior to anybody picking up a call. You know, people know that as soon as they are clicking on a link on something that they're going to be being followed in the nurturing campaign start.”

“You see an iceberg and there's only, you know, an eighth of it that's showing out of the water, and everything underneath it is where people are making decisions now.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I met somebody at a trade show, like seven years ago. And like a half a year later…they called me, and they asked for just a small auxiliary product that costs like $300. And like we got to talk in that time. I was kind of saying them a bunch of headaches because their immediate supplier had ran out of something. If you fast forward, you know, five years now, we've done like $3 million with that company. And it all started with a conversation at a trade show.”

 

How do you stay in front of or best nurture your network community?

“The best thing that you can do for somebody is to reach out and just say hello every once in a while.”

 

What advice do you have for the professional on growing their network?

“Don't stop. I would say even when you're tired, and there's that event that's happening, go to it. When you're out and you're like, ‘okay, well, maybe I'll call it an early night tonight’, go out and do it.”

 

Digital networking or traditional networking?

“It's probably traditional, but when you're digitally networking, I think the best way to do it is to be moving towards traditional networking.”

 

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career?

“I would save more, for sure…I would definitely say saving is one of the things that you have to do no matter what, even if you're putting away 3%.”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“Shaq is a sales and marketing powerhouse…everything he touches, it turns to gold basically.”

 

What book are you reading right now?

“I just started reading Rocket Fuel in the EOS stuff. And that would probably be the second thing that I would tell people if you're a young person, is that you just can't stop reading.”

 

Any final words of advice for our listeners?

“Do something that's going to impact not only your life but other people so that they can find out who you are.”

 

You can get in contact with Gary at:

Email: gary@howardcompany.com(link sends e-mail)

LinkedIn: Click Here

Dec 18, 2019

About Christina Somerville

Christina Somerville is what you’d call a corporate refugee. Last year she decided to walk away from her 20-year sales and marketing career to better utilize her talents for connecting well with people and coaching others to do the same. She launched ConvoConnection - a resource of instruction and encouragement to help people have more genuine and enjoyable social connections. She feels passionate about empowering people to believe in their own social self-worth.

Every week through her blog she shares ideas, tips, and best practices for eliminating social awkwardness and self-doubt to make way for projecting social ease and confidence. Because socializing happens all day long, her topics can be easily applied to both personal and professional interactions.

 

Why did you decide to leave the corporate world and start ConvoConnection?

“While I was in sales and marketing for 20 years and in my personal life kind of, you know, offline, I would have friends and colleagues come to me and say ‘You know, can you help me with, you know, preparing for this interview?’ or ‘I’ve got to talk to my boss about this topic, what should I say?’ And so that kind of happened very naturally.”

 

You decided to enter the tech industry AND move to a new city. How did you both launch a new career AND find a new personal network?

“My husband and I, this is back in 2013, we were living in Cincinnati, Ohio at the time and we both were like, you know, I don't think this is our seed like I think we were ready to move on to something else. We had really kind of scraped our way through the recession of 2008. And we're just ready to kind of move on. So, before we decided to move on geographically, both of us kind of made a pact with one another. And we said…”

 

What one question can you always ask to open up any networking conversation?

“I read an article about Terry Gross from NPR. And she says that she always asked this question at the start of her interviews, and I'm like, this is brilliant. And she says all she has to say is ‘so tell me about yourself.’ And what's so brilliant about that question, in my opinion, and she even acknowledges, is that it puts the onus on the interviewee to share what they want to share.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“One of the best outcomes of my work, it wasn't actually to my benefit. It was to my husband's…when you interact with a whole bunch of people, sooner or later you're going to run into super connectors. And these are people who are usually like recruiters. They just know everybody. There's this other gal who I met who she is like, she's the mayor of Portland. She knows everybody…”

 

How do you stay in front of or best nurture your network community?

“What's right in front of you takes your attention. And if you don't keep up on it, time passes on and when time passes on the relationship kind of grow stale. And this is both personal and professional. So, what I do is I kind of set appointments for myself.”

 

What advice do you have for the professional on growing their network?

“Think about just being kind of the outlier and just make the first move. People would really appreciate it, that you go up and introduce yourself.”

 

Digital networking or traditional networking?

“It's probably is a hybrid. But yes, I would lean more on in-person networking…it's very efficient to make those initial connections today via LinkedIn or any kind of social media but like, let's go further than that.”

 

Any final words of advice for our listeners?

“Remember that almost everybody wants to connect and you making the first step is it pays dividends and people really do appreciate it so put in a little bit of effort lean in a little bit and you'll be really pleased and surprised about what you find.”

 

You can get in contact with Christina at:

Website: www.convoconnection.com

LinkedIn: Click Here

 

Check out Christina’s blog post about making friends in a new city! Click here.

Dec 16, 2019

About Brianna Rooney

Brianna Rooney, (AKA the Millionaire Recruiter) is 34 years old, owns Techees, has three houses, a top 100 restaurant www.mouthfuleatery.com, an amazing Chef of a husband and two little kids. Diego Danger (yes that's his real middle name) 5 years old, and a sweet little 2-year-old girl, Lima Ariel.

Her very successful recruiting firm is the star of the show, www.techees.com.Techees is a firm that places highly sought-after software professionals with companies in the Bay Area that are high profile, high growth, VC-backed profitable pre-IPO and or public. Brianna takes the matchmaking approach. Hiring is all too similar to dating. If you want to do it right, you have to take the thoughtful road without all the fluff.

 

How did you get the name, the millionaire recruiter?

“It was by one of my employees, Ben Markowitz, who has been with me now for six, six and a half years. And he goes, ‘Hey, do you understand like how powerful your training is here and how I don't think anyone else does it like this?’…he's like, ‘yeah, I think we should make an e-course.’ So, he goes ‘and we're going to call you the millionaire recruiter ‘cause that’s what you are.’”

 

What's the best way to work with people that feel threatened by you doing a better job than you do?

“It's a topic about, I think, you know, the emotional intelligence. And it’s something I'm actually currently putting my whole team through, actually eight different workshops on this. And I think that this comes from being really self-aware and also realizing that people's intentions are not bad.”

 

How do you build relationships without coming off like a salesperson?

“We are more relationship builders. And once you realize that not every head has a dollar sign on it, that we're actually human beings and that, you know, paying it forward is really important. And maybe we're not making money off of this one conversation, but maybe this one conversation is then going to turn these three others because that person enjoyed you and then they'll recommend you. So, if you don't see like the bigger picture, I don't think you can truly be successful.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“one of my most favorite networking things was in person and it was when we went to Women Who Code, it was a meetup group and we actually had a booth and I've never done that before…”

 

How do you stay in front of or best nurture your network community?

“I'm a really big believer in notes. Actually, I got it from, randomly, my gynecologist. So, you see this person once a year and she keeps amazing notes. So, every time I see her, even though it's been 365 days, she gets out her notes and she starts asking me about things that we talked about last year that I didn't even realize she wrote down.”

 

What advice do you have for the professional on growing their network?

“People need to realize that people really enjoy talking about themselves and they don't always get the opportunity. So, if you give them the opportunity, they'll jump on it. So, I think if you're going to start reaching out and start having connections and relationships, then you definitely have to give.”

 

Digital networking or traditional networking?

“Digital, absolutely. I'm not saying that it's my favorite, but…it's the fastest. You can do it anywhere. People are always on their phones, which is a good and bad thing. I just think it's the way to go.”

 

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career?

“I would have put myself out there a long time ago. So…I'm not a giant fan of social media because I think a lot of it can be fake or perceived, you know, a lot better than things actually are. So, I was always like under the radar…”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“I first think of Will Smith, of course. He's, I'd like to think so. You know, what’s funny is he actually does live in my town and I’ve never seen him.”

 

What book are you reading right now?

“I am actually reading, for the second time, The 100X Leader…and it is the most amazing, powerful book I have ever read.”

 

Any final words of advice for our listeners?

“Always put that smile on your face and just move forward. And know again that the bigger picture is very important.”

 

You can get in contact with Brianna at:

LinkedIn: Click Here

Email: brianna@techees.com(link sends e-mail)

Website: www.themillionairerecruiter.com

Dec 11, 2019

About Lauren Marsicano, Esq.

Lauren Marsicano, Esq. is the founder of the Networking Maverick community where she helps her clients turn their networks into net worth. Lauren has been recognized as a “Top 40 under 40 Lawyer in the Nation” by the American Bar Association and has been named “2019 Florida Super Lawyer, Rising Star.” She received her law degree from the University of Miami and has studied at Oxford University. For more helpful tips and motivation, join her mailing list at www.NetworkingMaverick.com.

 

In the age of social media, do you believe in-person networking is obsolete?

“I have always thought that in-person networking is where the magic happens. I think social media and social media networking should always be a subsidiary of it. It should support it and be kind of a subset of what you're doing. Because I think it's undeniable nowadays. If you don't have an online presence, you don't have social capital, right?”

 

For the introverts out there, what advice do you have for them on how to network and make connections?

“For introverts, my biggest tips are number one, if you already made the effort to go to an event, just think that you already took that initial step, right? So, your heart is in the right place. Your mindset is in the right place. Maybe you're just failing to plan effectively. So, I did release a Networking Maverick pocket guide that kind of goes through steps and guides you, but I think the biggest things that hold introverts back, is they get overwhelmed.”

 

What is something people always ask you when starting a new business?

“People kept asking how are you doing this? How are you making money from it? I feel like this is a drain I should just do online networking. I'm wasting time. And I kept saying it's how you plan it out. It's how you're strategizing that is lacking. Do you actually really know your target market? Do you know your target market’s target market? Because your target market is going to events to target their market. So, why not go to those events?”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I had an event on Monday and it was my first big event in by big event. I mean, more than 100 people, 150 people ended up coming. It was amazing. The turnout, the energy, everything. But it was my first time planning that size event...”

 

How do you stay in front of or best nurture your network community?

“This is where social media has come in a lot. I think that it really allows you to nurture your audience when you're not able to.”

 

What advice do you have for the professional on growing their network?

“Well, I definitely think social media presence is great, but you need to be getting out there and doing in-person networking. And I can't stress that enough.”

“My five steps for it are identifying, researching, planning, showing up and follow up. So, if you're not doing those things, you're not making money from it. You're not making connections from it. You're not turning your network into net worth.”

 

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career?

“What I neglected because between my 20s and now I've still moved probably six times. And I did not keep in touch with new addresses as much. And, you know, now it's easier you can get emails and, and that sort of thing. But when I was in my 20s, I wasn't keeping track of it as much as I should. And people have moved and I've lost touch with them.”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“The person right now that I'm trying to manifest that I'm going to meet in the next year is Marie Forleo.”

 

What book are you reading right now?

“I listen to a lot of audiobooks. I don't read as much hard books anymore, just so much easier to listen to podcasts or listen to an audiobook. The one I'm listening to right now is called Influence: The Psychology of Persuasion.”

 

Any final words of advice for our listeners?

“You’ve got to get yourself out there, and the more you do it, the more comfortable you're going to get.”

 

You can get in contact with Lauren at:

Email: lauren@networkingmaverick.com(link sends e-mail)

Website: www.networkingmaverick.com

YouTube: Click Here

Instagram: Click Here

LinkedIn: Click Here

Dec 9, 2019

About Stacey Chillemi

Stacey Chillemi is a popular, recognizable lifestyle reporter, expert, columnist, and health host. Author of The Complete Guide to Natural Healing along with 20 other published books. She is the founder of thecompleteherbalguide.com. Stacey has been on numerous lifestyle and health-related TV and radio programs, and is a recognized health and natural remedies expert, with over 20 years in practice as a Health Coach. Stacey has been a guest on the Dr. Oz Show, local news, and numerous radio shows.

 

Why is reducing stress so important, especially around the holidays?

“People don't realize it, but like 60 to 90% of all illnesses are stress-related illnesses. Many people don't realize that a lot of things such as heart disease, stroke, high blood pressure, cholesterol, depression, many things come from stress.”

 

How do the foods we eat affect our bodies?

“When we eat a lot of foods that aren't natural, that are processed or have a lot of artificial ingredients and chemicals that shouldn't be in foods but are in foods to keep the foods fresher longer or looking to make them look more plumper, those ingredients and those processed foods get in our bodies. And it's very hard for our bodies to break those chemicals or those artificial ingredients or those foods in general down. And when they do break it down, a lot of times you feel sluggish.”

 

What are some ways to improve our holiday eating habits?

“Know when to listen to your body and to, you know, eat reasonable portion sizes. You know, you could always cheat and have fun and have your cookies and have a little cake here and there, but just don't overdo it.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I had one time written a book on epilepsy and I taught people how to cope with epilepsy in the book and shared a lot of good tips on how to get on with life. And you know, I shared a lot of my own stories and other people’s stories in it. And a person had walked by one day in Barnes and Nobles and they picked up the book and they…”

 

How do you stay in front of or best nurture your network community?

“I like to use YouTube and I like to, on my website thecompleteherbalguides.com, I share a lot of articles and I really encourage people to contact me and to ask questions.”

 

What advice do you have for the professional on growing their network?

“It takes time. I see a lot of people get frustrated. They try to grow their network and they don't see results right away and they get frustrated. It takes time and it also, it takes quality. I tell people it's not quantity. It's quality.”

 

Digital networking or traditional networking?

“I think our society is going towards more videos and going more digital. You know, as time goes on, people are looking for a quick answer. People don't like to read as much as they did.”

 

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career?

“I probably would have did things a little bit differently where I would have did more public speaking and I would've did more videos.”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“One person I think is really great. I think Dr. Axe did a great job. He started out as a chiropractor and he had his mother (whom) had an illness, I believe it was cancer. And he tried to find a healthy way to, you know, a healthy way to help her overcome her cancer.”

 

Any final words of advice for our listeners?

“Be 100% passionate at what you do and always be very supportive to other people and give encouragement and motivation and inspiration.”

 

You can get in contact with Stacey at:

Website: www.thecompleteherbalguide.com

LinkedIn: Click Here

Dec 4, 2019

About Dave Molenda

After almost 30 years of running his own company and growing it to $10 million in annual sales before selling it, Dave realized his passion was helping companies thrive by overcoming their natural tendencies to retreat, not talk about the hard stuff, and spin their wheels on the wrong things. His company, Positive Polarity, acts as the opposing force against the easy way of doing business—the way it’s always been done—with a positive and encouraging approach.

 

You wrote an Amazon #1 Best Selling book called Growing on Purpose, what is it about?

“We spent a lot of time on talking about growing a team and then we spent a lot of time talking about improving the customer's experience. There's not a lot of research done that connects the two. So, this book really connects the two.”

 

How can it help a business get ahead in today's business climate?

“So many people spend time on strengthening their team. They'll have a great team and then they may struggle with how to have a great experience or they may have a team that's not very solid, but they tried desperately to do great customer experience. So, when you’re able to do both, profit automatically happens.”

 

Let’s talk about engaged employees. How important are they in the workplace today?

“Statistics from Gallup show that one in three people show up every day for work and they have two things on their mind. They want to improve themselves and they want to improve their company. So, I was shocked when I found that out. It's only one in three.”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I do monthly trainings at the Better Business Bureau Milwaukee. And one of the big reasons that I do it is for networking opportunities. And earlier this year, I had somebody in transition in between jobs. Just, you know, and everybody introduces themselves at the beginning. So, you get to know who's all in the room. There's usually 20 to 30 people in the room and a guy said, I'm in transition. This is what I want to do. And oddly enough, the guy sitting next to him needed that exact thing.”

 

How do you stay in front of or best nurture your network community?

“I think once you define your network, then what I started doing is, I'm looking for ways to connect the dots. I want to make sure that I add value first.”

 

What advice do you have for the professional on growing their network?

“I tell my clients to find out where your ideal clients are. Again, it's another situation where if you're selling something that is primarily, let's say you're a realtor in the Lake Country area, doing something in Racine or Kenosha probably isn't going to be an effective use of that time.”

 

Digital networking or traditional networking?

“It depends again on what your network community looks like. Digital is global… If I had to pick one for me, I like face to face way better than digital because, as a business coach, the sandbox that I play in is local.”

 

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career?

“I would tell myself, you know, to be more purposeful. And then I would also, based on those statistics we talked about, definitely set more goals.”

 

We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“My focus is trying to find people that I can help. So, I don't even have an answer on the six degrees of separation and maybe this is a blind spot of mine. I'd never thought of it. And even when I was preparing for this, thinking about it, I'm like, I don't even know the answer to that. I'm like, I'm focused on the behavior side for people.”

 

What book are you reading right now?

“Actually, right now I'm reading The Happiness Project by Gretchen Rubin and I totally don't even know how I got it. I read about a book a quarter. Okay. So, and she's talking about how to be happier and it just seemed like it was like, huh. It was light and not light, but it was lighter. It was not a business book as much as it is a self-help book.”

 

Any final words of advice for our listeners?

“Networking needs to be a win-win. There's two people involved in networking and if it doesn't benefit both people, then I don't think it was successful networking.”

 

You can get in contact with Dave Molenda at:

Email:  dave@positivepolarity.com(link sends e-mail)

Phone: 414-322-2358

Website: www.positivepolarity.com

LinkedIn: Click Here

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