Over the past 30 years, Nicole has empowered 1000s of business owners and entrepreneurs to play to their strengths, grow their business, and make a greater impact. As a coach and strategic advisor, she is passionate about helping leaders shift their perspectives and solve complex business and relational issues with the aim of creating a better world for everyone. She is the founder of Discover The Edge and The Leaders of Transformation Podcast, reaching listeners in 140 countries.
What are the fundamental steps to creating transformation in our business and relationships?
I think it all starts with self-awareness and being present with yourself and others. Too often, we are so worried about what we're going to say and how we're going to say it, and what we look like, and all of that we lose connection with the person we're actually seeking to connect with. That's why self-awareness is really important. Presence with yourself and knowing how you're showing up and knowing also then recognizing what's going on for the other person. That's number one, number two, I would say is choosing to care. Having a real sincere interest, and empathy, and just an interest in what is going on with the other person. I think especially nowadays, we need to encourage each other because we don't know what people are going through. To have that spirit of encouragement for other people is really important. The third thing is follow-through. Do what you say, have integrity. If you're not going to do something, don't say you're going to do it. That goes for also saying things like "Oh, yeah, let's do lunch," when you know, in your mind, you're not ever planning to do that, well, then don't say it. Because what it does is number one, it breaks trust with them, because they actually might think that you're going to follow through on that and you don't. But even more importantly, it comes back to yourself, how do you feel about yourself. If I'm constantly saying things and not doing it, even if the other people don't, nobody else knows, I know. So it's really important in creating the transformation that we're looking to create that we have some foundational pieces in place. That applies to business, applies to relationships because of course, every business is a people business.
Can you talk about how we tailor communication and networking styles to match the different personality types that are out there?
It really comes down to going into the other person's world first. So often, we operate from our point of view, and you got to realize in order to connect and relate to different personality types, you have to understand how they receive information because communication is the response you get. Predominantly, I use the disc model of human behavior. That really describes the 4 primary personality types and there's Myers Briggs and all these different ones that you can use. I'll just give you a quick run through it. What's really cool about this tool is that you don't have an opportunity to meeting somebody new, you don't have an opportunity to have them do a full assessment, Myers Briggs to figure out what they are so that you know how to relate to them, you've got to have a way to connect quickly. So there are two questions you can ask yourself: Is this person more outgoing or more reserved? The second question is, are they more task-oriented, or people-oriented? You can get a sense of where they are operating, at least in the moment by answering those questions. So the outgoing task-oriented personality is the D personality and they are dominant. They like to get to the point, lead, and be in charge, they like results and they want to know what are we doing, where are we going, what are we going to make happen. The I personality, which is outgoing and people-oriented are the inspiring type. They like to have fun, and they like to express themselves, they like recognition, they're motivated by recognition, and they want to know who else is doing it. Who else is buying your product, who else is going to that event? The reserved and people-oriented personality is the S, the supportive type. They like to listen, they're people-oriented, but rather than the inspiring type that likes to talk, they like to listen, and they want to get to know you as a person, and they are motivated by harmony and how will this bring harmony? How will this help us work better together? Then the reserved and task-oriented personality, which is the cautious type, they like to learn, they like to be correct, they'll like process and procedure and bring value through details and they like quality. They believe that there's a right way to do things that are wrong ways to do things. So when we understand that there are four different ways to communicate or four different personality types, and of course, there are infinite combinations of all of that, we're all a blend of all four, when you understand that, you can start to relate to people more effectively. Then you can also understand how they make decisions. So a D personality, for example, will decide quickly, an I will decide emotionally, an S will decide slowly, the C will decide carefully. In fact, the C personality type is really the only personality type that really when they say let me think about it, they actually mean, let me think about it. A D will tell you no, generally speaking right off the bat, or they'll say yeah, and then they just want you to go away. The I of course, and the S, are more people-oriented and so forth. So when they say I'll think about it, it really means I don't want to hurt your feelings, I want you to like me, I want you to know that you're cared for and valued as an S personality type will think that. So if you understand how people are thinking and how it's translating on there, and you can go a long way in creating better communication and networking more effectively with other people.
What can we learn about building trust and value from some of our greatest leaders in history?
There are so many great leaders in history and as much as I talk a lot about a leadership crisis. Now, we also do have great leaders in this day and age as well. Some of my favorites are people like Gandhi, Nelson Mandela, Martin Luther King, Mother Teresa, Abraham Lincoln, Jesus, Solomon, in the Bible, Moses. One of the things that when you look at it as it relates to what we're talking about here, which is social capital, building relationships, and what I wanted to point out was, how they related to others, and especially those who are against them. One of the things that they were definitely practicing is presence. They sought wisdom and understanding that we've also talked about, they realize the value of understanding people skills. Every business is a people business, life is full of relationships, you can't actually have success without other people being involved. Ultimately, life is all about relationships and they understand that and so they learn to develop those skills. Some of them weren't very good in the beginning, and they learned them over time. The other thing is empathy. They had a lot of empathy for people, and like I say, even those that were against them, and I think about Abraham Lincoln, he had one of a general in his army that he disliked and he said, "I don't like this person, I need to get to know them better." It's hard to not like somebody that is up close and that you get to know you start to realize how much commonality that you have. Patience is another thing is. We can learn patience from them. Gandhi was patient even with some of his own followers, who wanted to go off and get violent. I think of Nelson Mandela, 27 years in prison and coming out, and everybody thought that there's going to be hell to pay when he gets out. He came out and said, "No, that's not the way to lead, that's not the way to create reconciliation." Perseverance is another one and I think one of the most important things, especially nowadays is demonstrating responsibility. Our responsibility for communication, our responsibility to lead, and recognize that when we're talking about building trust and value these are the things that people need. I had a guest on my podcast recently, who talked about how you build trust, the speed of trust in businesses and he said that you build trust through predictability. So people know what to expect from you, they know that you're going to act a certain way. If you're unpredictable then it's hard for them to build trust with you. Building value is when you build value for others, you are, it's when you're going into the world, you're getting to know what's important to them and not just from an angle of what can I get. All of these leaders that I just described had outcomes, but they came from a perspective of what can I give, how can I support and encourage and see the best in other people, and as a result of that if you help enough people get what they want, you'll get what you want.
Can you share with our listeners one of your most successful or favorite networking experiences that you've had?
So I've done a lot of networking. I started out my business when I was in my teens and I knew I wanted to be in business for myself. I didn't know what I wanted to do, or what it would all look like, but I just knew that I want to be in business for myself and I started selling things door to door. I went quickly from door to door to cold calling because it was more efficient. Then I discovered networking events and it was so cool because all of these people are were in one place and I could talk to them, and they were not doing their work so they would have time to talk. There are some fun examples of going into networking events and meeting people that were game-changers, or that led to another person. I'm from Toronto and I was going to a networking event. It was raining, and I was tired, it was almost nine o'clock and I thought I am done. So I left and then I realized I forgot my business cards because back in the day, you could put your business cards on this table and so I ran back to get my business card because if I value my business and I value my business cards, I'm not going to let them just be going to waste. So I go back to get them and on the way out the door the second time, I ran into a lady. Her name was Susan and we were both kind of half running to the car cars in the rain, but she introduced herself to me and asked what I do. I said that I was a business coach and she actually said that she was in need of one! We exchanged our contact information and one thing led to another she ended up becoming a client, she also introduced me to someone else, his name was Mike. Mike introduced me to and convinced me to go to BNI which I was not interested in doing at that point and to his chapter. From there I've met so many clients and people that I've mentored and it was such an incredible opportunity but it was being present to what's going on and taking the moment even though we were getting wet to take that moment and meet Susan and that was such a blessing. The second one was down here in California and I was living in LA and I got this message from someone on LinkedIn that I did not know who said that there was a seminar coming up and this guy is going to be speaking and he's super awesome. Normally, you get so many of those you ignore it, but this one something told me to go and so I went and it was Evan Money speaking, which is his real name by the way. I went, had a great time, followed up with him afterward, we got to know each other and he became a good friend. He's introduced me to several amazing people who have become some great friends of mine. I've introduced him to people, I've had him on my podcast a couple of times. He met some of the people and I referred him and he's gone and done business deals and events and masterminds with some of the people that he's met. It was such an incredible opportunity, but it started with me just listening. That person on LinkedIn, I never heard from them or spoke to them again. They were the messenger and that was it, but somehow something said, go to this event.
What advice would you offer the business professional who's looking to grow their network?
I would say there are three things. You need visibility, credibility, and consistency. So, visibility, you've got to establish your presence, you've can establish your online presence. You have a podcast, this gives you a lot of visibility, this also gives you credibility and consistency is that you don't just go and do a whole bunch of anything, and then stop. So it's having the visibility, making sure that people know you exist, because if people don't know you, how can they possibly hire you? How can they possibly even just get to know you and build a friendship or relationship with you, if they don't know you exist? So first of all, it's important to have that visibility. So maybe you start a podcast, maybe you guest on other podcasts, maybe you go online, and you reach out to other people, comment on other people's posts, and genuinely, not just to try to sell them something, but literally go into their world get interested in them. Your credibility is whatever your space is, what your passion is. As so you start to establish your credibility that way, establish it in a way where you're showing your value to others. I believe that every single person has value to bring and has value and a purpose to be here. Because I believe that God is a God of order and he's got an order, and it got a purpose. So if you're here, listening to this message, you have a purpose, and you have value. So it's finding out what that is and share it and you'll make the world a better place when you do.
If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?
Take bigger risks. I fail forward faster. I wouldn't try to do it the right way. I think of Gary Vee, he encourages young people all the time, right? It's like just screw up, make mistakes, try things, see what you like, see what you don't like. That's the first thing and the second thing is to find a mentor and a coach, somebody to help you along the way that has been where you want to go and can give you perspective to save yourself a lot of time. Back then, there weren't mentors and coaches as accessible and as in the volume that there are now. So I always want a mentor I wanted somebody to just tell me what to do. I had to figure it out on my own and it took a lot longer to do it that way. When you find a mentor and a coach and that's what I get to now share with others what I've learned to save them a whole lot of trouble. I can share with you what you can do to compress that time. Is it still going to be an effort? Are you still going to need to go through trial and error and fail forward fast? Yes, you will. We can compress that time and you can learn from my experience or your experience or somebody else's experience with a mentor.
Do you have any final words of advice to offer our listeners with regards to growing and supporting your network?
First of all, I'll say believe that you're enough. Believe that you're enough when you're going to know that you have value and believing that what you have to offer is valuable and who you are. I would encourage that because then when you're not so worried about your own enoughness, you can actually be with the other person and really hear what's going on. The other thing is from a practical standpoint, I've had people ask me and say how can you get so many referrals and I used to say that the very best way to get referrals is to give them. Don't just give them with the goal of getting something back. I would encourage people to give what they want to receive more back from.
Connect with Nicole:
Leaders of Transformation Website: https://leadersoftransformation.com/
Discover The Edge Website: https://www.discovertheedge.com/
KJ is the Co-Founder of Ike Media, the international sports brand started in Wisconsin and is now found in 90 plus countries across the world. He's a designer, dealmaker, consultant, podcast host, video producer, and graduate of the University of Wisconsin-Milwaukee with degrees in International Business and Marketing. Words that describe KJ are optimist, bold, creative, and driven. KJ currently lives in Milwaukee, Wisconsin, where he helps athletes, businesses, and individuals grow their brand.
Could you tell me about the origin of IKE and what you do?
IKE is an international brand that helps individuals, athletes, and businesses position and grows their brands through creative media vehicles and podcasting. We have an international reach, but we have local roots. On Twitter, there are a lot of people who follow IKE specifically for the IKE Packers podcast, or IKE badgers podcast, or our Brewers and Bucks podcasts which allows us to have a very strong local footprint because that's what we're all about. Home and family are some of our biggest values, but also having international backgrounds we work with anyone throughout the world. We enjoy being creative, we model and position all of our work after some of the highest brands in the world. We love helping anyone grow, helping them grow their business, helping them grow their brand, helping them bring their dream to life. They say the best companies have a story and we like to think of ourselves as the pen and paper to help them write that story.
Why do you think people in companies need that strong brand?
Frankly, people are starting to see through the BS. They're seeing that these companies aren't as sincere as they portray themselves as, and they aren't sure if these big Fortune 500 companies really care about them. People are getting smarter, they're getting smarter with their emotional intelligence, they're getting smarter with their actual intelligence and I think people in today's world which is so run with media and technology, crave a genuine connection which is why we're seeing a lot of local brands, regional media networks really rising up. The big fortune 500 companies really having to do a lot of whether it's donations, whether it's PR, they have to kind of prove to the world that they are actually good for the world. It just allows people to connect with the little guy, the local person down the street, the woman with the flower shop, the athlete who is going to Wisconsin who wants to take his dreams to the NFL. Everyone has a story and it's really hard to stand out in this digital landscape without one because there's just so much media. People have no shortage of it and the story is one of those things that cuts through the noise. It's really something you have to have and if you don't have one, you're behind the game.
What would you recommend are some of the best ways to build a brand in 2021?
At IKE we take an approach that's all about deeper connection. What I mean by that is, there are certain crazes going around, whether it's tik tok or Instagram. An overall trend is that video keeps getting shorter and shorter and shorter and shorter. We love data as a society, companies love data because it tells a story. What we try and cut through the noise of is that maybe you get a million views on a tik tok video, but maybe someone only watches it for seven seconds. How many of those people can you actually make a genuine connection and in seven seconds? How many of them are just going to scroll past and go and laugh at the next thing? We take the approach where in a world where long-form content seems to be getting pushed more and more to the back burner, we don't even care. We'd rather make 10 deep, meaningful connections with people we can help, form a relationship with, help them grow their dreams, help them follow their dreams, help them grow their business, their finances, whatever it might be, help them get in touch with a certain individual who they thought there's no way they would ever be able to get in a conversation with. We produce results and it really starts with that long-form approach in actually getting a connection. So if someone even has 100 listens on a podcast episode, for example, those people are essentially spending 30 minutes in the room with you. If you spend 30 minutes in a room with someone, you can really connect with them and then you might have a relationship, you might have something that can benefit you both whether it's, a mutual friend, or maybe it's something like a business deal. It could be all of those things, but we take a quality over quantity approach and we're really not afraid to show it because we've worked with some of the most incredible athletes in the world, frankly, and that helps us gain credibility.
Can you share one of your most successful or favorite networking experiences that you've had?
Growing up, I would wake up in the mornings on Saturdays and I remember as a family we would watch the Badger game. Sometimes we would even be able to go to the Badger football game in Madison. They were 11 o'clock games and you would have to get up super early and get on the road. At that age, I probably wasn't very enthusiastic about it, but I would go to these games and it had an impact on me early on, whether I realized it or not. It all started with one connection. We met someone, we formed a genuine connection and he happened to be a player on the team. Instead of making relationships transactional, Brian Anderson emphasizes making relationships, not transactional. You can't approach relationships transactionally because it'll just never work. But basically, we ended up meeting this one guy and he ended up being the first athlete guest to come on our show. We've since turned it into dozens and dozens of athletes by producing high-quality content, providing value, leveraging opportunities of a brand, leveraging connections and now we work with athletes all across the board and are able to tell their stories on our podcasts, which help us gain credibility in the eyes of people in business, you know, people with their own companies, people with their own practices, such as the real estate market. We've actually had clients of ours have the Top Producing real estate agents, and also the Top Producing real estate team, that leader on his podcast. So it doesn't really matter what field it's in, if you apply the appropriate tactics, if you lead with value, if you do a good job, if you form a genuine connection if you actually try and help people and show them what they can gain the sky's the limit. If I were to go back when I was a kid and tell myself, "Hey, you'd be talking to these guys pretty frequently," I would have said, "No way you're lying!" It's really opened my eyes to just the possibilities of it all. Networking can change someone's life, whether it's a job or something else. You might apply to 100 jobs, but you might have a phone call with someone you know and that might be the door opening that actually leads you to an opportunity that is worthwhile, and you follow up on. We've seen podcasts turn into this vehicle that allows people to both benefit while also connect. It's just been this unbelievable experience and cultivated in front of our own eyes, whether it's the IKE Podcast Network, or whether it's even podcasting in general. Over 200 million Americans are familiar with podcasting and over half of Americans have listened to a podcast increasing exponentially each year. Really, the key is starting. It doesn't matter if you have 10 people listen. If you have 10 people in your podcast, that's still like you doing 10 meetings a day and that's pretty impressive. But once you start to work at it, and you get up to 100 listeners, you get up to 1000 listeners, that's when the benefits are really unbelievable. It's almost like you don't know what the possibilities are until you jump into the arena. I encourage everyone if they're a little worried about if it will actually work, if you stick with it it's going to create a lot of positive opportunities.
What advice would you offer that business professional who's really looking to grow their network?
I think you have to be willing to do it. Podcasting is one of these ways to do it that applies to today's world, in regards to someone looking to grow their network. A lot of the people, whether it's a kid, whether it's a CEO, are afraid to put their image out there. They see what goes on online, they know they have to network online, they know if they just network in person they might be missing out on valuable opportunities. But really, for better, for worse, most likely for worse, online isn't always the nicest place to be. There might be cyberbullying there might be whatever going on. I find that a lot of business leaders, a lot of professionals, love podcasting as this opportunity because they don't necessarily have to put their face out there. They can still give themselves to an audience in a deep, long-form, meaningful way, without having to be in the camera. Some CEOs are like, "Hey, I'm a great business person, but I'm not an actor, I'm not a movie star," well, they love podcasting because it allows them to thrive in that role. I think was LeBron James who said, "Be a star in your role," and some people are meant to be stars in podcasts, some people are meant to be on TV, some people are meant to be on the radio, some people are meant to, and people are meant to connect online in person. This is one of those ways that really allows people to touch on all those points.
If you could go back to your 20-year-old self, what would you tell yourself to do more or less than or differently with regards to your professional career?
I think you can always tell yourself to be patient. I think you can always tell yourself that you're going to maybe have to reinvent a few things. IKE originally started off as a sports website. I was seeing all the fake news being spewed by ESPN, I was seeing how they were covering the Oscar Pistorius trial and it wasn't really about the sports. So I saw an opportunity to cover this in a blog format, more like an article format to be accurate. We made this beautiful website we modeled after Apple and Tesla and ended up being called IKEsportreport and we put all these beautiful articles on the site in various categories, but we didn't really have an audience yet to read these articles. So from there, we had to reinvent in a sense, and we started working at building a following. We found that sportspeople who love what we're offering existed a lot on Twitter. What that meant was a reinvention of what the original concept of IKE was. What ended up happening from there is these Twitter accounts gained a lot of popularity, but even then, we didn't want to just be a popular Twitter account, we had to be more so we evolved into podcasts. If I were to go back and tell myself anything, I think I would preach patience. I think I would preach being open to adapting and evolving. I think I would tell myself that it's going to work out and you're not going to regret this when you're 90. As I go back to that story about watching the Badgers going up and now talking to them, and potentially unveiling something special with some of them, potentially, in the future, it's all just like, pinch me moments, and I definitely don't consider myself someone who has made it by any means. I've got a long way to go, but I don't think I'm going to regret that I didn't try and follow my passion when I'm older.
I understand you have an offer for our listeners today?
We have some really cool things we're doing in the podcast world. We're actually going into this phase in our business where we're able to take on more clients. No matter what size your business is, whether you want a basic package, we're actually offering some specials right now, where if you want to pay in bulk, we offer some pretty hefty discounts, to say the least. I think one thing that's also becoming more and more relevant in today's world is a subject matter expert’s time, right? So it's not even just the act of getting a podcast or getting a brand, it's the act of you know, really working with people who have cultivated brands and are doing it at a level that makes them proud and something that you can truly own and be proud to show off because that sometimes doesn't show up in the value proposition. I love working with people from all different backgrounds and I'm excited to keep work with some new people. You need a story to connect with someone, you need a story to grow your business, you just a story to sell products or just a story to meet people. I would encourage everybody just to start. We've been doing podcasts for a long time and we have cultivated some great audiences, we've charted top 40 multiple times, we've been listened to in over 90 different countries, we've had professional athletes, collegiate athletes, CEOs, entrepreneurs, you name it, and we'd love to help anyone listening today who might be saying, "Hey, maybe video isn't my bread and butter, but I do have an incredible story and I'm ready to tell that story in a certain way. I'm ready to work with someone to do that." I'd love to help.
Connect with KJ
Colleen is an award-winning peak performance consultant with over 20 years of experience, has launched over 340 businesses, is an international speaker, author of a number one international bestseller, Anatomy of Accomplishment and Step Into The Spotlight To Expand Your Influence. The CEO of three businesses, including Lead Up For Women, a community that boasts 10s of 1000s of female entrepreneurs that are driven by their passions, support and promote others with the purpose to fuel female voices.
Why is joining a community essential for growth in a business?
Let's just think about anyone who's ever launched a business or anything we've ever done in our lives out there. When we worship, we go in a community to a church, right? When we learn, we are in a classroom, or we're in a group of children. When we are learning a sport, we drop our children off at sports teams that have a coach. If you think about everything we do in our life, it's all about the team, it's all about the community. Football teams would be nothing if they didn't have the community of the supporters that they have that are their fans. So when we think about that, it shares a different light on what community is. When we move into a neighborhood, we move into a neighborhood to be part of the community. We were born to crave others and community. With that being said, when you're launching a business, it's one of the hardest times of your life. It really is like when you're having a family or getting married or doing something new that you've never done before. Imagine doing that on your own. I think about traveling and hiking Mount Everest, something I've always wanted to do and I know that if I had a guide if I had a community of people that were supporting me and given me advice, I would be able to do it step after step, day after day to put those pieces together with that map. So many people tried to do this feat of building a business on their own, and why not tap into the likes of others who've already done it before you? Why not learn from them? Why try and reinvent the wheel all by ourselves and not utilize the fuel of a community that can open up so many doors for you and create additional exposure for you?
What are the biggest hurdles that women face as entrepreneurs?
It's different than what men face. It has to do with our makeup of centuries and centuries and decades and decades of how we were raised. I was even raised in my younger years to get married, have babies, not to start a business. That's not how my mom raised me. So if we go back decades and centuries, the females have always been mothers and nurturers, right? That's why we have the ability to have babies and the men are the providers. So with that being said, they have this view of building businesses as providing for their families and that's why they're doing it. The only reason why they're doing it most of the time is to provide for other people, whether it be their employees or their family. Women are nurturers, so because we tend to nurture, we nurture our clients, we nurture those people around us, we nurture our contacts when we're networking, we are actually some of the best business builders out there, but we lack self-esteem and the self-confidence for what the worth piece is. The worth piece is about selling your products, knowing that someone else out there needs them, that you're solving a problem. I've seen this across the board that so many women struggle with their worth of bringing in a million dollars as an entrepreneur because it scares them. They don't feel like they have that ability to be this powerful businesswoman, and a mother and a wife and a sister and an aunt, etc. So we struggle with identities and I say we because I've been through this already, I struggled as my children got older and moved out of the home because I identified as a mother and I put Colleen on a shelf somewhere where she got really dusty. Then when I brought her and dusted her off, it was like What do you like? What colors do you like? Where do you like to shop for clothes? What type of food do you like to eat? When you're raising children you adapt to what it is that your children are doing and it's almost like we become the mother but forget that we're an individual as a female. Keeping that identity is so important because by permitting ourselves to be who we are, we permit our children to be who they are meant to be, we give others around us that we're modeling to that permission to be who they want to be and it's just a beautiful gift.
Why is exposure important for female entrepreneurs?
One thing I've taught all the CEOs that I've worked with was to tell everybody about you and that's why I love that you're so connected in the networking side of things and promote networking so heavily. You mentioned at the beginning about reciprocity and I really believe in the reciprocity rule of giving first to someone else and opening up a door connecting them to someone. Through networking, we can do that, we can connect with other people, we can get ourselves out there and meet people. I look at the world that I'm in now as being an entrepreneur for the last several years compared to what I was when I was in corporate America, and I'm not even surrounded by the same people. We talked about this earlier, but your network is your net worth, right? You want to be asking people that started a business before you or have already created a community. I can't tell you how many women I interviewed, that created female communities and just dug in to say, Tell me how you did it. I remember before I published my first book, I met someone that had 11 and I simply asked how they did it. When I met my first Millionaire, I sat him down and said, "Okay, teach me how to become a millionaire." I want to learn from others that have done it before me and unless you get out there unless you ask, you don't get. Unless you tell everyone about you, they don't know who you are. I love it when I hear people say to me, "Oh my gosh, I see you everywhere, how do you ever have time to do what you do?" I love it when they say that because it's not necessarily that I'm showing up everywhere, but the point is, we're, we're showing up on all these outlets that people are utilizing for information all the time. When people consistently see you, they're like, "What the heck, what is this person about? I want to learn more." Then when you're not at an event that maybe you go to regularly, and then before you know it, you're getting phone calls or emails, and someone will say, "Wow, everyone was talking about you at the event," and I realize that now I'm becoming a brand and becoming someone that people are sharing my community and what I'm doing because they know the benefit of that and they think other people should be involved. That doesn't happen when you sit behind your computer and become a keyboard warrior. It doesn't happen when you put your head down and just stay quote, unquote, busy. It happens when you're out there and you're talking one too many.
Can you share with our listeners your most successful or favorite networking experience that you've had?
I teach this in some of the groups that I work with because I know how important networking is. So I think tip number one is just be yourself. So many women asked me how do I stand out from all the other women that are there in the networking room or the Zoom Room? How do I stand out? It's not like you have to wear bright red glasses or have your hair bright pink or wear a certain shirt to stand out or bright bold earrings. You don't have to have that, you just need to show up as you. When you are you and you show up authentically as yourself you're relaxed, you're confident, you're self-assured and that comes through, that energy comes through the camera. It comes through the way that you're walking into a room and people will notice you because your shoulders are back, your chin is up because you're self-assured you feel confident about who you are. You're not apologizing, you're not worrying about what anyone else thinks because it doesn't matter what anyone else thinks. So when you walk into a room or show up in a Zoom Room, tip number one, just be yourself. Second tip if you are on zoom and this is just a side tip, please make sure your background is not your unmade bed. That's like the worst thing I would have to say, be in a professional setting. So have a white background, or maybe it has a logo, you can print off your logo or have something in the background that could be some books. People notice what is in the background when you're on zoom. The other thing is, I'm the first person to speak up when I walk into a room, or if I'm in a Zoom Room. So I'll walk up to someone and say, "Hi, my name is Colleen, what's your name?" So I reach out and put my hand out for a firm handshake. If we can't do that in person, and we're doing that on zoom, right when they move us into breakout rooms, I'm the first person to unmute myself, turn my video on and I start welcoming everyone in the room and I just start asking questions. Then right away, because I'm talking people think she's the leader of the room. I'll say, "Well, it looks like they said we had 20 minutes, does anyone want to keep time? I think we could just go around the room and everyone introduce themselves. It looks like we've got times however many people in this room three minutes each." Someone will volunteer to take the time and I'll say, "We'll just start with Lori, and after you're done in your three minutes or up why don't you volunteer the next person? What that does is it starts connecting the room. Lori gets to go first and after her three minutes are up, she looks around, and then someone she's drawn to she will volunteer to go. Then all of a sudden everyone's laughing which cohesively brings the group together. I always go last because I don't want anyone to feel like they're picked last on the softball field. You don't have to be the one last I always bring up the caboose and then I tie it all together about something that each person said and an impression that they made. Then the last tip I would give you that is to follow up and follow through. This is where I see that most individuals, including males and females, really falter in the follow-up and the follow-through. I can't tell you, Lori, how many networking events I've been to and no one follows up with me. I follow up with everybody and that is just horribly wrong. But when I do follow up with them, and I say that it was great meeting them and I'll say one thing I remember about them when I met them, whether they said something funny, or their cat jumped up on their computer, or they had awesome earrings on whatever it was. Then I say that I'd love to chat with them and get to know them better when we're not crunched for time. About 99% of those people I follow up with book a call with me because they want you to remember them and I remembered them I said something about them. I never approach it in a salesy way and approach it from the perspective of just connecting and seeing if there's something I can help them with or if there's a door I can help open for them. I think the other piece is when you are offering something for someone in person or a zoom breakout room, don't make it confusing for them. Just drop a link in there for them to book a call with you or a download. Find what is it that you could offer them that would be the best thing at the moment for them to connect with you and then for you to continue nurturing them. Don't drop every Facebook link, you have every Instagram link you have on your YouTube. It would be like walking into a room and throwing your business cards across the room and say call me and then walk out, we don't do that. So connect with people, care about people, show them that you care, and they'll show you that they care.
How do you stay in front and best nurture your network?
I do that in several different ways. I do the podcast every week and interview members so that my community, including my community on the podcast, is getting tips like your community of interviewing people on different subjects. I do a bi-monthly magazine that our members write articles in and we digitally send that out to all of our members so that they can read the different articles and really take away so many tools in the business and leadership and lifestyle sections of the magazine, we even have a philanthropy section of our magazine. I invite my community to other communities. I have a very abundant mindset and by inviting them to other communities and showing them that it's important for them to expand their influence to attract the right clients beyond lead up for women. Because if I'm talking about how showing up everywhere, and networking everywhere and so important, it would be wrong of me to lock them down in my community. We do weekly teaching Tuesdays and each week a different member comes forward and teaches about different subjects in our lives. Today we talked about sleep, it could be more about your business and business insurance. Sometimes we're talking about tips on leadership. So a different member comes forward every Tuesday, teaches a free workshop and I attend those, I host those along with our members. I do member Monday spotlights every Monday where I interview a different member in our community, for them to offer to our community, a way for us to add additional tools to our toolbox. I'm always out there on Facebook Lives, I'm out there teaching whenever I can, I love to do one-minute teaches in the morning where it's like the word of the day, and put it out there and just have fun with it. There are so many little things that we can do, of the years that we've been in business and the skills that we've learned and honed in over the years that we can share with other people. Most of us just tend not to do it. I don't know if it's because we're lazy, or we just don't feel comfortable on camera. But another tip for your listeners is people don't want the perfect you. They just want you and I've gotten on camera and cried before. I've gotten on camera and laughed before, I've gotten on camera and forgotten what to say before. If you would just get out there and get out in front of your communities so they could get to know who you are. It's just amazing to me how many people really want a peek into your world and what you're doing. That's the likable factor and that's how we get people to like us and know us. We can't stay hidden. You just can't stay hidden.
If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?
I would have said quit corporate America today for one. But I needed to be in corporate America to learn a lot of the skills that I gained. The other piece is patience. I was so caught up in what was happening around me that I fell out of control a lot. We are all in control of our realities. We're in control of our mindset, we're in control of the choices that we make every day. Whether we work for somebody or not, we're still in control of our choices. So 20 years ago, I had a lack of patience, I felt like everything that happened around me was happening to me, and I just had to navigate through what was happening. The truth of the matter is, that's not what reality is. The reality is you can choose how you feel, you can choose how you react to a situation. We have choices, we have freedom of time and we also need to be patient. We're on God's time, that's just what it comes down to and we try to force things that it's just not the timing for. So that's probably what I would say to myself 20 years ago.
Do you have any final word or advice to offer listeners with regards to growing and supporting your network?
I'm glad you said growing because the one thing that I would like to leave with your listeners would be this: If learning is beneath you, then leadership is beyond you and you should always be out there for growth for yourself, growth for your company growth for your employees and growth for the people that you serve. How can you be learning and growing to be helping and impacting the world in a positive way?
Connect with Colleen
Join The Lead Up For Women Community: https://www.leadupforwomen.com/
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Why is marketing automation so important?
Marketing automation is something I have been an advocate of for a long time and people often ask me why it is so important. Marketing automation is the future of marketing and it is already happening because everyone wants to create efficiencies within their marketing efforts. When you think about marketing automation, it allows you to do more with fewer resources. The trend in marketing and business, in general, is to create efficiency and you can improve your overall customer experience with automation. One statement I saw online that I liked was it streamlines your digital marketing efforts, which ultimately reduces human error and helps to achieve better results. Instead of performing these manual repetitive processes, you're able to focus more on strategic tasks, such as planning, design, goal development, conducting research, establishing your brand, and consistency.
What is marketing automation?
I like the definition that Salesforce gives: Marketing automation is a technology that manages marketing processes, and multifunctional campaigns across multiple channels automatically. Let's dive into that a little bit. I want to break up some of these words and get clear on what exactly is the depth of this definition for you. So technology nowadays, this is typically a web-based solution that used to be more of a canned packaged solution from a CRM automation standpoint, but it's web-based and it could come in many shapes, sizes, price ranges, and offerings from its doing a little bit, to do the whole gamut of things. Marketing processes consist of many things and have unique definitions based on the goals and the objectives of an organization, but at its core, marketing processes are a mix of managing your contacts and your leads, your content marketing, measuring, and analysis. The next statement in that definition was multifunctional campaigns and a variety of these activities can take place at once. So for example, at this very moment, the marketing automation system that we have going on, we have our guided profits campaign, our manufacturing white paper campaign, webinar attendees campaign, the campaigns for this specific podcast as well as another podcast that we have in house, we have our monthly newsletter, and many more. So we have eight different campaigns happening simultaneously that are being tracked independently, and automatic functions are happening. The last component is the multiple channels. So marketing automation allows you to manage emails, social media, video calls, and ultimately, you can keep track of any traditional direct mail activities as well.
The basics of marketing automation
I want to cover a few high-level basics of marketing automation that will help you master any sort of automation within your CRM tool.
Quality information is key
First and foremost, it all comes down to the quality of the information that you have going into the system, which will give you quality information out. You want to make sure that your leads and your contacts and all that information is really clean. So the basics of any system along these lines are collecting data and making sure that you're inputting quality data related to the name, the email, the company, phone number, mailing address, and whatnot. One of the things that the systems can do which is really powerful is going beyond just the type of activity that they're doing and providing you actionable insights so you can actually target your leads with more personalized information. For example, if you see a certain individual is engaging heavily with a certain type of content that you're sharing, then you can have targeted content that is going to continue to engage them as opposed to keeping them on a general list and sharing general information to them.
Creating lists and segmenting your contacts
Another component that's important, and I see a lot of businesses not necessarily implementing this practice is creating different lists and segmenting your contacts. There are two different types of lists: manual lists and dynamic lists and what you want to do is make sure that you're grouping your contacts based on your interest or demographics, maybe how long we've been engaged with you. At the end of the day, this is an opportunity for you to continue to push the right types of information to the right audience. Manual lists are pretty straightforward as if I want to create a list with just my contacts from Wisconsin, I can add them to their own list while excluding contacts who are not from Wisconsin. A good practice that I recommend is creating manual lists of contacts who are your clients and then one with contacts who are not your clients so you can easily start messaging your established people versus those that have not. Dynamic lists, on the other hand, are one of the great features of marketing automation. You can automate that segmenting of your list based on several things such as how they're engaging with you on the website if they've been involved in a live chat with you on your site or automated chat, how they're engaging with the email that you're sending out if they filled out forms. There are many different ways that you can create automatic rules and start segmenting your contacts based on how they're acting at the end of the day.
Keep your lists clean
For the longest time, I think people were focused on creating as large of a list as possible. Although I am an advocate of creating a big list, what's more important than the size of your list is the quality. If you don't clean your list regularly, just like anything else in life, you notice, there's going to be some toxic things that start happening. You want to make sure that you're scrubbing your list and that will help you to reduce your marketing costs because some platforms charge you based on the size of your list. It will also help you reduce the spam complaints that you have because you know that these individuals that you're sending to want to hear from you and it's actually going to help you increase your open and click-through rates.
How to scrub your lists
First off, you want to check for either a hard bounce or a soft bounce. So basically, you sent an email and it came back saying this email doesn't exist. So there's a difference between the hard guns and the soft bounces are the hard bounces saying an email does not exist at all and it was a true invalid email address. The soft bounces are saying that maybe their inbox was full, or they put an out of office on there, or there was just a server glitch. So that means that this email was working previously, but it no longer is. I would start by first looking at your hard bounces, and just confirming that they're spelled correctly, and if they're legitimately no longer working, then just remove them from the list altogether. Another way to clean up your list is to send a re-engagement email. What you're doing with that is reaching out and asking if the contact is interested in continuing to hear from you and if they are please acknowledge by clicking or replying to something along those lines. But if no one's acknowledging at that point, then just remove them from the list or segment them into a different low response type of list as well. You want to review your most active lists first when you're cleaning up those lists and check for any duplicates. Also remove any role-related emails such as emails that begin with info, account, or support. Really focus on getting to a specific person that you're sending to and make sure to double-check for any typos. Another thing that you could consider is using a third-party service for mail cleaning. There are a number of them that are available and if you just go to Google and type in email scrubbing service, you're going to find a lot of options that are available to you. But again, the quality of your email is going to be extremely important to the long-term results that you have at the end of the day.
The future of marketing automation: Artificial intelligence
There is a lot of conversation around how AI is going to integrate with marketing automation tying into not only your CRM or automation tool but also going a little bit deeper into some of that conversation like a chatbot, for example. AI is going to tie in and you're going to learn about how to respond and how to anticipate how customers are going to react to the message by utilizing predictive analytics which at the end of the day will help improve customer satisfaction.
The future of marketing automation
Marketing automation will always continue to evolve and is here to stay for the long haul. There are powerful technologies like machine learning big data-enabled predictive analytics, and it's going to help marketers become more efficient in their job. At the end of the day, however, I really want to emphasize that human relationships are still at the heart of all marketing activities and no automation will ever bridge the gap between you and your clients. Marketing automation is here to help us create efficiencies to help us through that process!
Roger is a motivational speaker who helps you create teams and companies people don't want to leave. You hire him for his expertise in emotional intelligence and appreciation. He doesn't give up on people, he believes they will find a way to move forward and improve. Roger lives in Madison, Wisconsin, and currently serves as the president of the National Speakers Association of Wisconsin Chapter. He loves to travel bike and read science fiction. He's a big fan of baseball, pinball, and all things Tesla.
Can you just tell us what is emotional intelligence?
You bet! It started with Daniel Goleman who has been called the father of emotional intelligence. Quite simply, it is your self-awareness and your social awareness. So following Goleman, there are two parts of self. There's the self-awareness part and the self-management part, right? How we're aware of ourselves and how we manage ourselves. Then the social part is how we're aware of others, how we respond to others, their emotions, their actions, their behaviors. Then the other component in there is relationship building, hmmm, Social Capital much? That's how emotional intelligence is defined and then Goldman and others also put components of empathy into emotional intelligence.
Tell me a little bit about how you got into speaking because this is kind of the main offering that you provide, correct?
Right. I got into speaking and training and I got back into it actually. So way back early in my career, I was into training. I actually trained on all things Microsoft, I trained on operating systems, spreadsheets, Word, PowerPoint and then I also dabbled in a little bit of programming, and then I was also a resident expert on databases. So I love training and I love seeing the lights come on for people. So fast forward into a career in tech support and then while I was in tech support, I got recruited into project management and that's how I fell into project management. So I did that for a number of years and I got really good at both the science and the art of project management, I got into the soft skill and the tech part, but I found that I really had this passion for the soft skill part like facilitating and how we get people past barriers and how we get them to do work. So at my last job about six years ago, they were downsizing, and rather than playing the roulette wheel and figuring out where I wanted to go next in project management, I'm like, you know what? I want to get back into the speaking and the training! I decided that was a great time to start my business. I never knew I wanted to be an entrepreneur, but it was like this calling to get back up on stage. The more I got up on stage, the more I realized it was, I originally thought, you know, there was this big thing, like, you're going to be in lights, it's about you, and blah, blah, blah, and applause applause applause and I was totally wrong. It's about the audience and the people and creating that connection and that emotional spark and sharing knowledge with them, and seeing the lights come on for them that way. So it was about six years ago, that I decided to hang out my own shingle and get back into the world of professional speaking.
Can you share the difference between emotional intelligence and communication?
It's interesting to put them into both categories because I get that question a fair amount. So if we go back to what I was saying before, a couple of key components are of emotional intelligence are how you show up. One of the ways we show up is how we communicate. So we all have choices about how we communicate, the words we use, the expressions we use, the body language we consciously or subconsciously use. So just because we're communicating doesn't necessarily mean that we have emotional intelligence, and vice versa. I think the two are definitely intertwined. Don't get me wrong, they are intertwined. For example, one of the things that happen when I deliver emotional intelligence programs is I'll get somebody who comes up to me afterward probably about 40-50% of the time and they say, "Oh, this is great, Rojer, could you give this for my manager?" So I say, "Ok, that's wonderful that may be the case so tell me what's challenging you hear," and they say, "I think I'm a great communicator," and I say, "Fantastic, can you give me an example of how you communicate with your manager?" They think the manager might be the problem and they might be, but then a number of times, I've gotten this where they say, "I tell them everything that's on my mind," and I ask for an example. Then they say "Well my manager told me that we should manage up to them so I managed up and I really just gave them a ton of feedback." So I say, "I think we're talking about here might be candor versus communication and it might be the style in which you're delivering it." Come to find out, there's more to it than just the manager needs to come to this. What I say is I would love to give out these little mirrors, because a lot of the time if we look into ourselves, that's the first part of emotional intelligence and everything else can build from there.
Can you share with our listeners your most successful or favorite networking experience that you've had?
So as you mentioned in the intro, I'm a member of The National Speakers Association, and we get together every year at a big event called Influence. About 1000 people go to a huge event, and I love it. The first time I went I was overwhelmed. Now for introverts, 1000 people is a lot of people and it can be a daunting experience. That first day was my favorite because I went up and I just consumed as much as I could. At a good networking event, we don't just go and give everybody your business card, that's not networking. But I was going with the intent to listen and pick out one good thing that I could take away from every person that I met and I went with the intent of asking just one good question. My question was if you were starting out in this business, what would you do differently today? That was my question to everybody. So I had this pool of answers to the same question. I loved the event because everybody was so welcoming and receptive to whatever question we had. It was more than just going to the seminars, it was the hallway conversations where the magic happens. I really enjoyed the event because people would create, and I didn't make this up, they would create croissants instead of bagels. What that means is we think about the shape of a croissant, a croissant is what? It's a semi-circle, right? So people always inviting you in instead of the bagel or the donut which is closed. I didn't bring that up. I love that the event was set up that way and that the people going to the event in networking were allowed to participate if they wanted to.
How do you stay in front of and best nurture this community that you've created?
A couple of ways. LinkedIn is the place where I see my network. I try to comment on content as much as I can. I'm always trying to up my game by providing something new, and I will be my own critic and say, I don't do that as often as I should. It might help to have some marketing strategy and tactics behind that. The other strategy that I'm employing is networking, through email marketing, or email newsletters, and content, things like that. So again, always trying to up my game there. That's how I stay in front of my people as much as possible.
What advice would you offer that business professional who is really looking to grow their network?
Don't be afraid to talk to people. If you like going to events, go to an event intentionally, with at least three solid things that you want to get out of it, and think about three people that you want to meet, they can be intertwined. I would say be as visible as you can in the markets that you want to be seen in. I wasn't always good at this at the beginning because I was trying to be everything to everybody. As we know, that doesn't work. Once I started narrowing in on people who were receptive to my message, where companies that were getting taken over, or companies that were going through a lot of change, or leaders who were recently promoted or moved to a new area, that's where I could come in and help because when we're faced with change, that's where I can come in and help keep people from leaving. If you've just inherited a new team or something, that's where I come in. So it was putting myself in there, either in the social networks or just making initial conversations. I have a series of outreach that I do until I can get a conversation with them so that we can see if we're for each other. So my advice is to be persistent and be in front of the people who are for you and will buy you.
If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?
I would tell myself to talk less and listen more. I'd also tell myself, don't be afraid to put yourself out there. Be your real, genuine, authentic self when you put yourself out there don't hide behind all kinds of stuff. When I went into my professional career, I would go into meetings, and I would try to say something no matter what, just for the sake of saying something to be seen to be visible. It wasn't until later on when somebody coached me in my mid-20s to listen more and talk less. I realized that I didn't have to say something to get noticed. That's when I first started learning about emotional intelligence and that's what I've been telling myself.
Do you have any final word or advice to offer listeners with regards to growing and supporting your network?
Be as open as you can and show up as you! The only way you're going to grow your network is to introduce yourself to people and just break down those walls and have good conversations with people be interested in them.
Connect with Roger