Meet Cory Nichols
Cory is the co-CEO of Yes Life Companies and operates Yes Life Financial, a non-traditional financial coaching firm that offers one-on-one advice in a subscription format for just $25/month. Cory is the go-to for just about everything. Retirement planning? Check! Student loan questions? Got it! Building a deck? He’s done that, too. Cory brings an MBA, Fortune 500 experience and small business executive experience with him.
What should I look for in a financial advisor?
When you're really working with a financial advisor, I always tell people we want to be clear about where compensation comes from. Financial services, one of those odd ones, to me, it's kind of like health care. We don't necessarily know what we pay for. Don't be afraid to ask the question of your advisor. How do you get paid? Where does it come from? Is that in my best interest? I think that's always a great place to start when finding a financial advisor.
What is the best way to ensure that I stick to my budget?
Well, first, get rid of your budget. I know that sounds odd. The issue with budgeting for most people is they only include the big items, housing, car, gas. They never consider the fact that it's always somebody's birthday, or it's a holiday or something is going to break in the car, the house or a medical bill. And so what I encourage people to do is actually look backwards, do an expense tracker and say, hey, look, if I'm going to start fresh today, what do I spend on average, every month. And let me do that by looking at the past three months worth of expenses. I think it helps people have a little bit more of like a personal realization about where they spend too much money.
What should I do to prepare for a possible recession?
So this is one of those ones where in my opinion is less is more. But the reality is, a recession is probably coming. It's not really a matter of if, it's just a matter of when, but that doesn't mean that you need to be doing anything else or anything different. If you've got your emergency fund, you're good there. If you've got your, retirement set up and it's invested appropriately, don't change anything. It's really stay the course.
Can you share with our listeners your most successful or one of your favorite networking experiences that you've had?
I met an individual who owned a business, gave him a tour of my school's campus at the time and it was a relatively casual conversation but ended with here's my card and that was it. We walked our separate ways. I think I saw him like once or twice the rest of the semester. But other than that we didn't really interact at all. And then I graduated from school, went to work and one day, like two years later, I got a phone call from this business owner and he said, I'm looking for somebody to run a branch of my business. I'd like to hire you will you relocate back to Richmond? And that's where I'm from now.
How do you stay in front of or nurture your network in your community?
In the last couple of years, social media has become more prevalent than it used to be. And so as a result, you can do a certain amount of nurturing by just staying top of mind by constantly engaging with them on social. So it might be as simple as a like or comment on some of their posts. And then I made a much more conscious effort to identify strategic people inside my network, and really make an effort to actually spend one hour with them maybe once a quarter.
What advice would you offer business professionals looking to grow their network?
You got to get out there and be authentic and just do it a lot. And so that's hard work. Like I think some people just think networking comes natural to some people but I don't know anybody who networking comes 100% natural to them. They may be good at it, but that doesn't mean it just came naturally. Like it's probably just that they put themselves in a position to do it enough times and eventually they just get better at it. And so like anything there's kind of this art and the science of it.
Digital networking or traditional networking - which do you find more value in?
I think if you'd asked me like 24 months ago, I probably would have said, traditional in person shaking hands networking. But I have really focused my attention from a business perspective on social media networking and I really think I've like started to see just how powerful it is. And so there's a balance between both but I think if I was forced to put a vote into one category, I think I would say I have to go digital. Because I think the power of it is just going to be astronomical going forward.
If you could go back to your 20 year old self, what would you tell yourself to do more of, less of, or differently with regards to your professional career?
I would tell myself to take a lot more risk. I was kind of raised to think to go the corporate route, you get your nine to five, make your 401k and make your contributions and 40 years later, you're able to hang it up and enjoy the good life. And I went that route. I went that route for about eight years. After I was terminated from a job, I went down the path of going on the entrepreneurial route and going into finance.
We've all heard of the six degrees of separation. Now, who would be the one person that you'd love to connect with? And do you think you can do it in the six degrees?
Fred Ridley, chairman of Augusta National. That is like the dream place to play. It's the only thing I know to be on my father's bucket list. And so I have it on my list, like I got to get myself and my father to be able to play Augusta National Golf Course. Whatever it takes. So if it's just six degrees, then yes, I would. I should be running for it like tomorrow. Find a way to get get the old man and myself on Augusta National to play around a golf.
Any final word of advice for our listeners with regards to growing and supporting your network?
I think the biggest one is just around being authentic. And I say that, knowing that I still struggle to be my authentic self. And I think that changes over time as we evolve and grow as people. But there's a great book that I recently read, which is called Own Your Weird by Jason's Zook, and I think he just does a really good job of demonstrating that when you are your authentic self whether odd or weird that as that is you attract people who find you enjoyable and those are people who are more likely to support you and to recommend you and to do business with you and all those things that you want to have from networking.
How to connect with Cory:
Meet Nela Dunato
Nela Dunato is a graphic designer and brand strategist with over 15 years of experience building brands and digital platforms for service based businesses and non-profit organizations. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service based business owners how to create an authentic brand and grow meaningful relationships with their clients.
What does it mean to have a brand?
What it means is that there are people outside of your immediate social circle, people that you never met, but that they've heard about you, about what you do and they have formed some kind of opinion and impression about you. So that means that you have a brand because there there are people who have never met you but you've entered kind of their consciousness and their sphere of influence.
What exactly is the difference between a personal brand and a corporate or business brand?
A personal brand is, as the name says, it's related to the person and it follows you around. No matter where you work, no matter which company you're in, and it's an asset that you can use. Corporate brands are a bit impersonal. Sometimes we forget that there are people behind the brand, although people have made them but they really belong to a group of people or a business entity.
Do you have any tips that you can share with in regards to leveraging branding when it comes to networking so that people remember you better?
When you're meeting new people come up with a really short and clear and concise introduction. My tip is don't use industry jargon or buzz words. Talk like real people talk. Another tip that I give to people is to wear a signature color, like a detail or a clothing item that is in what I refer to "your color" because I'm sure most people have something that they feel is their color and double down on that.
Can you share with our listeners your most successful or favorite networking experiences that you've had?
My dearest and best client that I still work with, we met when we were teenagers, and we met accidentally on a bus while we were going to school. About 10 years later he started his own business and contacted me and asked if I could create a logo and website for him and six years later we're still working together. Don't discount those relationships that you make on a daily basis because you never know where they may lead.
How do you stay in front of or best nurture your community and your network?
I use a combination of showing up at local events in person to meet new people and to deepen the relationships that I already have with people in my community, and I use social media to keep these people updated on what I'm working on and just staying in touch. So it's a combination of in-person and digital.
What advice would you offer to business professionals that are looking to grow their network?
Go and find something fun to do around other people because networking doesn't have to look like business conferences or meetups or brunches. You can meet new interesting people at a book club, or an organized hiking trip, or cultural events, or anywhere that there are people that kind of like the same things that you like.
If you could go back to your 20-year-old self what would you tell yourself to do more of, less of, or differently with regards to your professional career?
I believe that I would do better if I didn't listen to so much other people's advice at the time and I would prefer not to have second guessed myself and my own decisions because that was a big issue with me in my 20s.
Are there any books that you're reading or podcasts that you're listening to or anything you want to share with our listeners?
I'm reading the book, No Logo, which is maybe a bit ironic for a branding specialist to read. It's Naomi Klein's critique of basically brands occupation of public spaces that happened in the 80s and the 90s. And I feel that it's important for people in marketing to examine the effect that our work has on society because individually, we're like tiny fishes in a pond. But collectively, we're a very strong force that shapes our society and shape our communities, and the marketing has done a lot of damage for society. So I think it's really important for us to kind of examine this ethical side.
Any final words or advice to offer our listeners with regards to growing and supporting your network?
I'd say, make sure to put in as much goodwill in relationships that you're growing as you can, more than you ask for in return. Don't be that person who sees every interaction as a transaction. Because people will quickly notice that and it creeps them out a bit when they see that someone just sees them as a way to get something out of you. So just go into relationships with your willingness to help and your willingness to do something for them, even if they never do anything for you.
How to connect with Nela:
Download a Free Chapter of Nela's book, "The Human Centered Brand: A Practical Guide to Being Yourself in Business" by going here: http://neladunato.com/books/
Meet Britt Bolnick
Britt Bolnick is a successful biz owner and magic maker living a life she loves in Maine. She has traveled a path from financial scarcity to financial independence, building a 6-figure business she loves, as a single mama working less than full-time.
Britt mentors women who are 100% committed to building thriving businesses that create visibility and wealth without compromising personal life OR sanity- teaching women to use authentic connections to build success, vs. high ad spend.
How do you go about teaching business owners who dislike networking to network comfortably?
So one of the things that I do is really pull back from the word networking to really talk about how networking is just about building relationships and just about forming connections.
What are some of your networking pet peeves?
So my pet peeve is when the focus is taken off of building connections and relationships and more about the hustle. How many cards can hand out or who you can tell about what you're doing.
So what are some of your favorite networking tips?
So one of my favorite things to do is to walk in with a bunch of questions that I want to ask other people. People love talking about themselves. And it becomes a really easy way to start a conversation that isn't just small talk and can kind of pass into real connection faster.
Can you share your most successful or favorite networking experience that you've had?
The networking that I love are smaller groups that are sort of centered around a conversation. Someone will pose a place where she's stuck or a question she has and we will kind of chime in to help. But it's a great way of networking, because it allows you to really be authentic and be of service, which is one of the best ways to get someone to really remember you and your work.
How do you stay in front of or best nurture your community and your network?
So I do it by doing the things that I love. I really love Facebook for its possibility for connection. I use social media as a way to connect with people. And that's something that I love doing on the day to day but then the other way that I really get in front of people and get visible is in small groups. I might do that by doing an in person workshop or by showing up at the smaller networking events that I really love.
What advice would you offer to the business professionals looking to grow their network?
So number one is be of service in an authentic way. Think of what your ideal clients needs. And then talk about that by giving tips and tools. Figure out how you can help people to get what they want.
Digital networking or traditional networking, which one do you find more value in?
Digital Marketing is easiest because I'm in front of my computer all day long. But I really use a mix of digital marketing and in person, live events because there's something that happens when you're in a room with people that cannot be replicated by digital marketing.
If you could go back to your 20-year-old self, what would you tell yourself to do more of/less of or differently with regards to your professional career?
I definitely would have believed in myself a little sooner. It took me a long time to believe in myself, and I think I could have done so much more.
We've all heard of the six degrees of separation. Now who would be the one person that you'd love to connect with. And do you think you can do it within the sixth degree?
I also started a nonprofit dog rescue about three years ago. And it's really my heart and soul in so many different ways. It would probably be Tia Torres of Pit Bulls and Parolees, or Jon Stewart, who also does a lot with animal rescue. But someone who could really help us with our mission in terms of getting more eyes and funding.
What book are you reading right now?
"Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek. I really love his book but I can't read it without a marker in my hand. Because I really love what he's saying about really connecting to the "why" and letting that be your fuel.
Any final word or advice to offer our listeners with regards to growing and supporting your network?
I just really encourage people to think of how you can connect to and serve other people. There's not a single person on this planet that you cannot connect with in some way shape or form. So it becomes this kind of magical invitation to find the way to connect with the person in front of you.
How to connect with Britt:
Meet Chris Yoko
Driven by an indefatigable determination to make the world a better place, Chris is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like-minded organizations build and champion themselves using their most powerful asset, their web presence. When Chris isn’t fearlessly leading, you’ll likely find him playing hockey, reading, or playing and exploring with his incredible wife and two daughters.
Can you share with our listeners, one of your most successful or favorite networking experiences that you've had?
Yeah, so my favorite networking experiences I'm actually a part of, I'm just outside of DC and there's a group here called Qadri DC. Sometimes people have a negative connotation with that word networking and they wanted to flip that on the head. So it's a little bit more what can I do for other people and karmically that comes back around.
How do you stay in front of or nurture these relationships that you've built?
That's something I think all of us struggle with. Having people join us for other events that are going on has been a really good one. It's a great way just to make sure you stay in touch with people even if they can't make it. The the fact that you want to offer to take them as a guest is I think a huge deal.
What advice would you offer the business professional who's looking to grow their network?
Nothing seems to replace just getting out there and doing it. And a lot of people think like, oh, I gotta go to the classic like networking events and stuff like that. But just about every really good opportunity I've had has come from me reaching out to a couple people that I didn't know or barely knew and asking, hey, it looks like you've built something really cool, accomplished something really cool or, whatever the case might be and ask if they would be game for me to buy a drink, catch up and maybe learn a little bit more about how you did that and mostly asking questions and listening.
Digital networking or traditional networking, which one do you find more value in?
I've certainly found value in both. I've met people, especially, it's a weirder time now, especially social media wise just because it's so ubiquitous and so many people have it. I think it's just a little bit more a matter of now do you have to put in the effort on either, whereas before, you could kind of get away with less effort on digital. And now it's such a crowded, noisy place that you've got to put just as much maybe more effort into digital to break through as you do in person because obviously, a face to face interaction lasts longer than a tweet or a Facebook post does.
If you could go back to your 20 year old self, what would you tell yourself to do more of less of or differently with regards to your professional career?
The biggest takeaway I could give myself is just think about what you want to accomplish what that end goal is whether it's a purposeful exit strategy or a non-purposeful exit strategy or here's the objective and work backwards from that because a lot of times it's easy to get into something and then follow whatever path opportunity gives you but if you're not in control that path and you don't know where it leads, you can find yourself some some some weird places as a as you go through your journey.
We've all heard of the 6 degrees of separation...Now, who would be the one person you'd love to connect with and do you think you could do it within the 6th degree?
So the one person I think I would love to connect with is I'm a huge fan of Neil Gaiman's writing so I would love to bump into him and I have to feel like there's probably six degrees that would get me connected to him.
Any final word of advice to offer our listeners with regards to growing and supporting your network?
Supporting and growing, the network is just carving out time to go do it. The compound interest on relationships is probably greater than just about anything you'll do. But you have to be intentional about it, you've got to carve out the time to do it.
How to connect with Chris:
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING.
What do you think the future of freelancing and small business is under this economy?
A college graduate they need to really be paying attention to this because the idea of having a job is it's really kind of an older generational idea. And so they should not be thinking, Okay, how do I get a corporate job? How do I get a job? Because those jobs are starting to disappear in the freelance job. It's all about value, or it's all about value creation and skills. Skills are today's currency in the workplace. So it's about building up your skill set so that you can then promote your skills and utilize your skills to help a company's bottom line.
What are examples of these skills?
Well, it can be anything it could be speaking, it could be the old school soft, soft skills. But I think the most important skills are the technology skills. And by technology skills, I mean, the ability to use a computer, a cell phone, a tablet, proficiently and efficiently, knowing how to use all the different applications and software and technologies within these technologies.
You're also very into podcasting, so what drew you into podcasting? And do you have any tips to that novice podcastor?
The point of podcasting is building up a listenership and making money. Helping grow your business or selling your product, that's really the point. There are three revenue drivers. The first revenue driver is advertising which is not the primary revenue driver. The second revenue driver, which is the most important revenue driver, is using the podcast as a lead generator or a loss leader. And then the third revenue drivers premium content. So that's like a paid subscription type of podcasts.
Lane Kawaoka currently owns 3,500+ units across the US. He lives in Hawaii and recently quit his day job as a Professional Engineer with a MS in Civil Engineering & Construction Management and a BS in Industrial Engineering.
Lane partners with investors who want to build their portfolio, but are too busy to mess with “tenants, toilets, and termites” by curating opportunities in his “Hui Deal Pipeline Club” where his investors have personal access to him and know that Lane is personally putting his money on the line too. The Hui Deal Pipeline Club has acquired over $255 Million dollars of real estate acquired by syndicating over $25 Million Dollars of private equity since 2016.
Lane reverse engineers the wealth building strategies that the rich use to the middle class via the Top-50 Investing Podcast SimplePassiveCashflow.com. Lane’s mission is to help hard working professionals out of the rat race, one free strategy call at a time.
Can you share with our listeners, your most successful or favorite networking experience that you've had?
My best experience was when I finally actually paid, you know, $25,000 for paid masterminds to get in a realm of qualified people where they were at a point in their business where it wasn't really about them, they didn't really have to worry about putting food on the table to feed their family. So at that point, it was a lot more collaborative, and just being able to collaborate with somebody on the high high level like yourself, and, you know, not in a non competitive manager manner is a great experience, and that's why I continue to go to these masterminds.
As you continue to build your network, how do you nurture these relationships that you've created?
I have my investor club. And I always tell people, we're a bunch of accredited investors and higher paid professionals. I've kind of curated a group through my investors where if your invest fits me, you get access to my network, and we all know your network is your network.
What advice would you offer that business professional who's looking to grow their network?
I would say filter. Your net worth is a big indicator of where you are. I do know if somebody doesn't have a net worth of at least $50,000 they need to go figure out how to make money for themselves. So I would say for people like other business professionals trying to look for other business professionals higher net worth, but then again, a lot of business professionals, they're stuck in that paradigm of going to work and, you know, for 40-50 years.
Digital networking or traditional networking - which do you find more value in?
For me, it's digital networking. I'm an introvert, so I don't really do well in those type of settings. I can do it if it's like talking about rental real estate, because I get energetic and energized by that type of topic matter.
If you could go back to your 20 year old self, what would you tell yourself to do more or less of or differently with regards to your professional career?
You know, for me, I was an engineer, I kind of did things exactly how I should have. I went to work, I just quit my job earlier this year after working for about 10 years, but that day job allowed me to save money and to build my network up to a certain point where I could continue to buy rental properties one by one and then start to get into apartments later.
We've all heard of the six degrees of separation. Now who would be the one person that you'd love to connect with? And do you think you could do it within the sixth degree?
I never really had anybody that I had on my list. I think people aspire to that too much. And, quite frankly, a lot of these guys they haven't done the tactical things that are applicable today.
Is there any book that you're reading right now or listening to that you want to share with our listeners?
I am reading Gary Vaynerchuk's Crushing It! He's got some examples of people who kind of take in a certain social media platform and what they're doing with it. He says we're on like this pioneering front where the authentic create their own brand. And, you know, this is the time to do it.
How would one really figure out who are the ideal individuals to associate yourself with and where can you find them? Where would you recommend someone find those individuals?
You've got to build relationships to kind of figure that out. You just have to build relationship with a few people like quality over quantity, and kind of stay close to their network. And they're staying close to you too. And hopefully, you can build a big enough web to kind of filter in the right people.
To connect with Lane:
My goodness, I am blown away by the response and positive feedback I get from all of the listeners and my guests and the value that this podcast is bringing and has been bringing. It's been three years now since I officially launched this podcast which blows my mind. So today I am going to summarize some of the takeaways and value-add components that I've learned just by interviewing close to 200 professionals on the topic of networking.
He is the president of AmSpirit Business Connections, which empowers entrepreneurs and professionals to become more successful via networking. In addition, he works with companies and organizations with their professional relationships. He's also the host of Networking Rx Podcast, which has ideas, insights, and interviews on business networking. Finally, Frank is the author of several books, including Foundational Networking: Building Know, Like and Trust to Create a Lifetime of Extraordinary Success.
“Find someplace to volunteer. It just makes it really easy. Figure out what you're passionate about.”
“There's a science behind it. We're humans, and much of what happens in human interaction is predictable. It's not perfectly predictable, right? Temperature falls below 32 degrees, water freezes. I mean, that's perfectly predictable. But with human interactions, things aren't necessarily predictable, but they become really likely. For example, when you smile at somebody, they will smile back.”
“They're focused in on what's in it for them. And what you need to remember is that what networking is really about is about helping others and just kind of trusting that it'll come back to you.”
“Years ago, I got a referral from somebody in a meeting and said, I've got a referral for you, and in one of our AmSpirit meetings, and I was excited. I've got a referral. I don't know what it is. It's like, you know, it's like that present under the tree Christmas morning. I can hardly wait, and so after the meeting, a guy came up to me and he essentially said, you know, I want you to come speak at my group. And in the moment...”
“It's a discipline. You have to have a very disciplined approach to it. And what I mean by having a disciplined approach is, you know, I will systematically reach out to people in my network and just see how they're doing.”
“Certainly get started…I wouldn't get caught up in trying to make it happen overnight. And I tell people, you can have a big, big network, you’re just not going to do it overnight. Focus on one person at a time.”
“Traditional is where the value’s at, but you a lot of times can't have one without the other.”
“Well, it certainly has to do with networking. My 20-year-old self, I was in college. I played college football. I lived with my teammates, and that was my world. And I look at my daughter who plays college soccer, and she rooms with other women with other sports. And she is much better networked than I am. She interacts with people who don't play sports. I didn't do a lot of that.”
“My wife really likes Jon Bon Jovi. I would love to connect with him for her.”
“The one I'm looking at right now is Lewis Howes’ book, The School of Greatness, which is an awesome book. The Go-Giver by Bob Burg is another great book. The Power of Optimism by a psychologist out of Indianapolis, Tim Shurr…so, I've got a series of books that I'm kind of picking through.”
“Where it really starts with is a mindset. And the mindset is you have to believe in networking, you have to believe that it works.”
“Life is a networking event. Every moment is a networking event.”
You can get in contact with Frank at:
LinkedIn: Click Here
Serving as a business consultant, executive coach, and life coach, Gary Loop has been transforming businesses and guiding leaders for over six years as President of Loop Group, LLC. For the last 12 years (of his 20+ year business career), he has been repeatedly entering new organizations facing various challenges. With his unique ability to develop deep levels of trust, from CEO to the front line, he rapidly gains a sense of the company landscape to deliver efficient and transformative results.
“I spent 14 years at We Energies, and We Energies at one point about a decade ago was last in the Midwest in customer satisfaction. And so, I had the opportunity, it was through the work of hundreds and thousands of employees to get it done. But to be in the front lines of watching an organization go from last in the Midwest, to one of the best in the country was outstanding.”
“I'm a big fan of being a historian, rather than me coming in to find out what's going on now in a plan for the future, I spend a great deal of my time finding out what happened in the past. Where have you been? How did you get there? What worked well? What didn't work well?”
“The people is the big difference. Most of the payroll is people. And it's also in the planning. You know, if we can go through, one thing that I always say is, I'm not a firefighter. I’m a fire preventer. And so, we can go in and work with people that we have there.”
“I actually wrote a letter to Jay Leno back about 20 years ago, you know, and pretty much because I wasn't sure if I wanted to go into standup comedy. It was a letter that basically said, Dear Jay, thinking about standup comedy. I have no idea. I'm not even sure if I'm funny. You know, here's the deal. You know, I was commuting to community college, I was living at home with time. And, you know, I'm like, here's our home phone number. And 20 years ago, a phone call came in...”
“Mine is more sense and feel. And it's also based on opportunity. So, when I meet with folks, I want to know what I can do to help them… the other piece I would say is rather than being interesting, be interested.”
“It's overcoming that fear. You know, if there's an event that's coming up with a lot of folks and you may not know anybody, it’s just walking in the door. You know, the hardest thing is walking into the door. I call it eating your vegetables. There are things that we don't always enjoy doing. And sometimes we have to eat our vegetables before we get to enjoy the steak.”
“it's a mix. We are in five generations, as you know, and everyone has their different flavor and style. And so depending on which industry that I'm in, I will try to mirror where they're at.”
“Lots of moisturizer. My wife uses moisturizer, and she looks like she's 20. I look like I'm 90. So that’s number one. And number two is, you know, what's interesting is enjoy the ride.”
“I think like a Richard Branson kind of thing comes to mind. So, for me, I believe it's, you know, finding the ways to get in the door to reach out to those folks. I think the biggest hurdle is just not doing anything at all.”
“I've been reading Give and Take by Adam Grant.”
“Go back to the give and take philosophy.”
You can get in contact with Gary at:
LinkedIn: Click Here
Twitter: Click Here
Thembi Bheka is the founder of She Breaks Thru, an agency that trains African women from disadvantaged backgrounds to work as technical virtual assistants. She believes in helping others reignite their passion, gain more clarity, and reconnect with their bigger purpose. She is on a mission to empower 1 million women by 2025.
“I had traveled in Zimbabwe and I read an article on the paper about a girl who has committed suicide because she was tired of trading her body just to put food on the table. And that story just triggered a lot of emotions for me. First of all, it triggered my own history of what I went through getting out of my marriage, and it also triggered what I saw other women go through in Zimbabwe and every other woman who I was talking to about how they were stuck in abusive relationships because of money. And I said, I'm going to change this, I have to find a way to change it.”
“You really have to start working on your zone of genius and stop working on little things…and I'm not saying little as in they don't matter. No, but I mean the things that are not in your zone of excellence.”
“I think networking is the foundation of building a business. That's my opinion. I think just when you really want to build a business, you just have to start networking right away. And I'll just go back to when I first started investing in real estate…”
“I went to this event, my first ever online marketing event about three years ago, four years now, four years ago, and I had never been to that kind of event before. And I was lost. I was like, drowning in lost and I started talking to people in the lobby, who are sitting in Canada drinking beer…”
“I basically communicate with them through my email. I have a weekly blog and I have a podcast as well, where I basically share and talk about things in which kind of stays in touch with those people who I connect with. And they can see those in my email list. But in regards to the closer relationships, I try to stay in touch with people at least once a month, kind of just have, I call it my social day.”
“Get off your butt. And by that, I mean just go to events, and it doesn't have to be events that are one thousand kilometers away from where you live. It could be local events. There are a lot of events in every local city.”
“For me, it’s traditional. I call myself ancient, even though I'm working in a digital space. I find traditional more effective because you are meeting people in person and one on one.”
“I would have taken more risks…and as much as I believe that I'm a risk-taker, but I always had those internal doubts within me that said, you know, ‘who do you think you are?’”
“I was going to say Oprah...”
“I listen to a lot of podcasts, but my favorite one is by Ali Brown. It's called Ambition Radio…But in regards to the books, I'm just reading one called Rocket Fuel. I just finished it, actually, and started a new one called Profit Fest.”
“Just keep in touch because there's nothing as hard, or I find frustrating, as somebody who emails me once every three months because they're selling something.”
You can get in contact with Thembi at:
LinkedIn: Click Here
Twitter: Click Here
Gary Kurtz is a sales and marketing professional, father of three, husband to an incredible woman, and a great friend to a lot of great people (not in that order). Gary works each day to be a little bit better in each part of his life and to make life better for those around him. Gary is known for hard work, big laughs, and going all out in everything that he does.
“The difference between a salesperson and a marketing person is that a salesperson talks to customers and does more traveling. Other than that, they’re kind of meeting in the middle.”
“More so than ever, cultural fit, I think is more important. Are they going to be reliable? Is there integrity? Can they stand up to your company's values and also do the job?”
“The biggest trend that we're seeing in in B2B, and probably the same thing with B2C, is that there's a large, very large amount of decisions that are being made prior to anybody picking up a call. You know, people know that as soon as they are clicking on a link on something that they're going to be being followed in the nurturing campaign start.”
“You see an iceberg and there's only, you know, an eighth of it that's showing out of the water, and everything underneath it is where people are making decisions now.”
“I met somebody at a trade show, like seven years ago. And like a half a year later…they called me, and they asked for just a small auxiliary product that costs like $300. And like we got to talk in that time. I was kind of saying them a bunch of headaches because their immediate supplier had ran out of something. If you fast forward, you know, five years now, we've done like $3 million with that company. And it all started with a conversation at a trade show.”
“The best thing that you can do for somebody is to reach out and just say hello every once in a while.”
“Don't stop. I would say even when you're tired, and there's that event that's happening, go to it. When you're out and you're like, ‘okay, well, maybe I'll call it an early night tonight’, go out and do it.”
“It's probably traditional, but when you're digitally networking, I think the best way to do it is to be moving towards traditional networking.”
“I would save more, for sure…I would definitely say saving is one of the things that you have to do no matter what, even if you're putting away 3%.”
“Shaq is a sales and marketing powerhouse…everything he touches, it turns to gold basically.”
“I just started reading Rocket Fuel in the EOS stuff. And that would probably be the second thing that I would tell people if you're a young person, is that you just can't stop reading.”
“Do something that's going to impact not only your life but other people so that they can find out who you are.”
You can get in contact with Gary at:
LinkedIn: Click Here
Christina Somerville is what you’d call a corporate refugee. Last year she decided to walk away from her 20-year sales and marketing career to better utilize her talents for connecting well with people and coaching others to do the same. She launched ConvoConnection - a resource of instruction and encouragement to help people have more genuine and enjoyable social connections. She feels passionate about empowering people to believe in their own social self-worth.
Every week through her blog she shares ideas, tips, and best practices for eliminating social awkwardness and self-doubt to make way for projecting social ease and confidence. Because socializing happens all day long, her topics can be easily applied to both personal and professional interactions.
“While I was in sales and marketing for 20 years and in my personal life kind of, you know, offline, I would have friends and colleagues come to me and say ‘You know, can you help me with, you know, preparing for this interview?’ or ‘I’ve got to talk to my boss about this topic, what should I say?’ And so that kind of happened very naturally.”
“My husband and I, this is back in 2013, we were living in Cincinnati, Ohio at the time and we both were like, you know, I don't think this is our seed like I think we were ready to move on to something else. We had really kind of scraped our way through the recession of 2008. And we're just ready to kind of move on. So, before we decided to move on geographically, both of us kind of made a pact with one another. And we said…”
“I read an article about Terry Gross from NPR. And she says that she always asked this question at the start of her interviews, and I'm like, this is brilliant. And she says all she has to say is ‘so tell me about yourself.’ And what's so brilliant about that question, in my opinion, and she even acknowledges, is that it puts the onus on the interviewee to share what they want to share.”
“One of the best outcomes of my work, it wasn't actually to my benefit. It was to my husband's…when you interact with a whole bunch of people, sooner or later you're going to run into super connectors. And these are people who are usually like recruiters. They just know everybody. There's this other gal who I met who she is like, she's the mayor of Portland. She knows everybody…”
“What's right in front of you takes your attention. And if you don't keep up on it, time passes on and when time passes on the relationship kind of grow stale. And this is both personal and professional. So, what I do is I kind of set appointments for myself.”
“Think about just being kind of the outlier and just make the first move. People would really appreciate it, that you go up and introduce yourself.”
“It's probably is a hybrid. But yes, I would lean more on in-person networking…it's very efficient to make those initial connections today via LinkedIn or any kind of social media but like, let's go further than that.”
“Remember that almost everybody wants to connect and you making the first step is it pays dividends and people really do appreciate it so put in a little bit of effort lean in a little bit and you'll be really pleased and surprised about what you find.”
You can get in contact with Christina at:
LinkedIn: Click Here
Check out Christina’s blog post about making friends in a new city! Click here.
Brianna Rooney, (AKA the Millionaire Recruiter) is 34 years old, owns Techees, has three houses, a top 100 restaurant www.mouthfuleatery.com, an amazing Chef of a husband and two little kids. Diego Danger (yes that's his real middle name) 5 years old, and a sweet little 2-year-old girl, Lima Ariel.
Her very successful recruiting firm is the star of the show, www.techees.com.Techees is a firm that places highly sought-after software professionals with companies in the Bay Area that are high profile, high growth, VC-backed profitable pre-IPO and or public. Brianna takes the matchmaking approach. Hiring is all too similar to dating. If you want to do it right, you have to take the thoughtful road without all the fluff.
“It was by one of my employees, Ben Markowitz, who has been with me now for six, six and a half years. And he goes, ‘Hey, do you understand like how powerful your training is here and how I don't think anyone else does it like this?’…he's like, ‘yeah, I think we should make an e-course.’ So, he goes ‘and we're going to call you the millionaire recruiter ‘cause that’s what you are.’”
“It's a topic about, I think, you know, the emotional intelligence. And it’s something I'm actually currently putting my whole team through, actually eight different workshops on this. And I think that this comes from being really self-aware and also realizing that people's intentions are not bad.”
“We are more relationship builders. And once you realize that not every head has a dollar sign on it, that we're actually human beings and that, you know, paying it forward is really important. And maybe we're not making money off of this one conversation, but maybe this one conversation is then going to turn these three others because that person enjoyed you and then they'll recommend you. So, if you don't see like the bigger picture, I don't think you can truly be successful.”
“one of my most favorite networking things was in person and it was when we went to Women Who Code, it was a meetup group and we actually had a booth and I've never done that before…”
“I'm a really big believer in notes. Actually, I got it from, randomly, my gynecologist. So, you see this person once a year and she keeps amazing notes. So, every time I see her, even though it's been 365 days, she gets out her notes and she starts asking me about things that we talked about last year that I didn't even realize she wrote down.”
“People need to realize that people really enjoy talking about themselves and they don't always get the opportunity. So, if you give them the opportunity, they'll jump on it. So, I think if you're going to start reaching out and start having connections and relationships, then you definitely have to give.”
“Digital, absolutely. I'm not saying that it's my favorite, but…it's the fastest. You can do it anywhere. People are always on their phones, which is a good and bad thing. I just think it's the way to go.”
“I would have put myself out there a long time ago. So…I'm not a giant fan of social media because I think a lot of it can be fake or perceived, you know, a lot better than things actually are. So, I was always like under the radar…”
“I first think of Will Smith, of course. He's, I'd like to think so. You know, what’s funny is he actually does live in my town and I’ve never seen him.”
“I am actually reading, for the second time, The 100X Leader…and it is the most amazing, powerful book I have ever read.”
“Always put that smile on your face and just move forward. And know again that the bigger picture is very important.”
You can get in contact with Brianna at:
LinkedIn: Click Here
Lauren Marsicano, Esq. is the founder of the Networking Maverick community where she helps her clients turn their networks into net worth. Lauren has been recognized as a “Top 40 under 40 Lawyer in the Nation” by the American Bar Association and has been named “2019 Florida Super Lawyer, Rising Star.” She received her law degree from the University of Miami and has studied at Oxford University. For more helpful tips and motivation, join her mailing list at www.NetworkingMaverick.com.
“I have always thought that in-person networking is where the magic happens. I think social media and social media networking should always be a subsidiary of it. It should support it and be kind of a subset of what you're doing. Because I think it's undeniable nowadays. If you don't have an online presence, you don't have social capital, right?”
“For introverts, my biggest tips are number one, if you already made the effort to go to an event, just think that you already took that initial step, right? So, your heart is in the right place. Your mindset is in the right place. Maybe you're just failing to plan effectively. So, I did release a Networking Maverick pocket guide that kind of goes through steps and guides you, but I think the biggest things that hold introverts back, is they get overwhelmed.”
“People kept asking how are you doing this? How are you making money from it? I feel like this is a drain I should just do online networking. I'm wasting time. And I kept saying it's how you plan it out. It's how you're strategizing that is lacking. Do you actually really know your target market? Do you know your target market’s target market? Because your target market is going to events to target their market. So, why not go to those events?”
“I had an event on Monday and it was my first big event in by big event. I mean, more than 100 people, 150 people ended up coming. It was amazing. The turnout, the energy, everything. But it was my first time planning that size event...”
“This is where social media has come in a lot. I think that it really allows you to nurture your audience when you're not able to.”
“Well, I definitely think social media presence is great, but you need to be getting out there and doing in-person networking. And I can't stress that enough.”
“My five steps for it are identifying, researching, planning, showing up and follow up. So, if you're not doing those things, you're not making money from it. You're not making connections from it. You're not turning your network into net worth.”
“What I neglected because between my 20s and now I've still moved probably six times. And I did not keep in touch with new addresses as much. And, you know, now it's easier you can get emails and, and that sort of thing. But when I was in my 20s, I wasn't keeping track of it as much as I should. And people have moved and I've lost touch with them.”
“The person right now that I'm trying to manifest that I'm going to meet in the next year is Marie Forleo.”
“I listen to a lot of audiobooks. I don't read as much hard books anymore, just so much easier to listen to podcasts or listen to an audiobook. The one I'm listening to right now is called Influence: The Psychology of Persuasion.”
“You’ve got to get yourself out there, and the more you do it, the more comfortable you're going to get.”
You can get in contact with Lauren at:
YouTube: Click Here
Instagram: Click Here
LinkedIn: Click Here
Stacey Chillemi is a popular, recognizable lifestyle reporter, expert, columnist, and health host. Author of The Complete Guide to Natural Healing along with 20 other published books. She is the founder of thecompleteherbalguide.com. Stacey has been on numerous lifestyle and health-related TV and radio programs, and is a recognized health and natural remedies expert, with over 20 years in practice as a Health Coach. Stacey has been a guest on the Dr. Oz Show, local news, and numerous radio shows.
“People don't realize it, but like 60 to 90% of all illnesses are stress-related illnesses. Many people don't realize that a lot of things such as heart disease, stroke, high blood pressure, cholesterol, depression, many things come from stress.”
“When we eat a lot of foods that aren't natural, that are processed or have a lot of artificial ingredients and chemicals that shouldn't be in foods but are in foods to keep the foods fresher longer or looking to make them look more plumper, those ingredients and those processed foods get in our bodies. And it's very hard for our bodies to break those chemicals or those artificial ingredients or those foods in general down. And when they do break it down, a lot of times you feel sluggish.”
“Know when to listen to your body and to, you know, eat reasonable portion sizes. You know, you could always cheat and have fun and have your cookies and have a little cake here and there, but just don't overdo it.”
“I had one time written a book on epilepsy and I taught people how to cope with epilepsy in the book and shared a lot of good tips on how to get on with life. And you know, I shared a lot of my own stories and other people’s stories in it. And a person had walked by one day in Barnes and Nobles and they picked up the book and they…”
“I like to use YouTube and I like to, on my website thecompleteherbalguides.com, I share a lot of articles and I really encourage people to contact me and to ask questions.”
“It takes time. I see a lot of people get frustrated. They try to grow their network and they don't see results right away and they get frustrated. It takes time and it also, it takes quality. I tell people it's not quantity. It's quality.”
“I think our society is going towards more videos and going more digital. You know, as time goes on, people are looking for a quick answer. People don't like to read as much as they did.”
“I probably would have did things a little bit differently where I would have did more public speaking and I would've did more videos.”
“One person I think is really great. I think Dr. Axe did a great job. He started out as a chiropractor and he had his mother (whom) had an illness, I believe it was cancer. And he tried to find a healthy way to, you know, a healthy way to help her overcome her cancer.”
“Be 100% passionate at what you do and always be very supportive to other people and give encouragement and motivation and inspiration.”
You can get in contact with Stacey at:
LinkedIn: Click Here
After almost 30 years of running his own company and growing it to $10 million in annual sales before selling it, Dave realized his passion was helping companies thrive by overcoming their natural tendencies to retreat, not talk about the hard stuff, and spin their wheels on the wrong things. His company, Positive Polarity, acts as the opposing force against the easy way of doing business—the way it’s always been done—with a positive and encouraging approach.
“We spent a lot of time on talking about growing a team and then we spent a lot of time talking about improving the customer's experience. There's not a lot of research done that connects the two. So, this book really connects the two.”
“So many people spend time on strengthening their team. They'll have a great team and then they may struggle with how to have a great experience or they may have a team that's not very solid, but they tried desperately to do great customer experience. So, when you’re able to do both, profit automatically happens.”
“Statistics from Gallup show that one in three people show up every day for work and they have two things on their mind. They want to improve themselves and they want to improve their company. So, I was shocked when I found that out. It's only one in three.”
“I do monthly trainings at the Better Business Bureau Milwaukee. And one of the big reasons that I do it is for networking opportunities. And earlier this year, I had somebody in transition in between jobs. Just, you know, and everybody introduces themselves at the beginning. So, you get to know who's all in the room. There's usually 20 to 30 people in the room and a guy said, I'm in transition. This is what I want to do. And oddly enough, the guy sitting next to him needed that exact thing.”
“I think once you define your network, then what I started doing is, I'm looking for ways to connect the dots. I want to make sure that I add value first.”
“I tell my clients to find out where your ideal clients are. Again, it's another situation where if you're selling something that is primarily, let's say you're a realtor in the Lake Country area, doing something in Racine or Kenosha probably isn't going to be an effective use of that time.”
“It depends again on what your network community looks like. Digital is global… If I had to pick one for me, I like face to face way better than digital because, as a business coach, the sandbox that I play in is local.”
“I would tell myself, you know, to be more purposeful. And then I would also, based on those statistics we talked about, definitely set more goals.”
“My focus is trying to find people that I can help. So, I don't even have an answer on the six degrees of separation and maybe this is a blind spot of mine. I'd never thought of it. And even when I was preparing for this, thinking about it, I'm like, I don't even know the answer to that. I'm like, I'm focused on the behavior side for people.”
“Actually, right now I'm reading The Happiness Project by Gretchen Rubin and I totally don't even know how I got it. I read about a book a quarter. Okay. So, and she's talking about how to be happier and it just seemed like it was like, huh. It was light and not light, but it was lighter. It was not a business book as much as it is a self-help book.”
“Networking needs to be a win-win. There's two people involved in networking and if it doesn't benefit both people, then I don't think it was successful networking.”
You can get in contact with Dave Molenda at:
LinkedIn: Click Here
Jacob Carlson graduated from the University of Wisconsin-La Crosse as a Business Management major with an emphasis in Marketing, along with a minor in Sustainable Business. Jacob specializes in customer life cycle marketing focusing on customer retention and brand loyalty for Concentrix as a Program Coordinator, where he is employed full-time. Jacob is also the co-founder of Helium, which is a new start-up in Milwaukee, dedicated to bringing books to readers.
Ian Buchanan learned the necessity of relationship-building to success while part-owner and operator of a budding lawn care business in high school. Now, with his long-time friend and past business partner, Jacob, Ian has launched Helium - a free book delivery service offered in his hometown of Milwaukee. Ian works full-time in a financial consultant role, spending nights and weekends developing Helium, much of his time being spent leveraging connections in an effort to grow the business.
Ian: “I noticed a big inefficiency within the system. Libraries have, you know, limited books at each library. But this, the Milwaukee County system works together so they share resources and I realized if I wanted a book in my local library, it might not be there, but it might be at a library a few miles away. So, why not take that step out of it, take my travel out of it and have someone do it for me. So that's where the idea came for Helium where we deliver the books for you. We bring them from the library that they're at within the system to your desired location.”
Jacob: “Recently, it's just been reaching out to a lot of different media outlets and media mediums. I'm really just following up via email and you know, working connections that we've either had from the past, whether it be through school or even family friends, and really just making sure of, hey, this is our idea, this is helium and selling more or less right now the idea of rather than us.”
Ian: “It's tough. Obviously, you're working from nine to five and you're devoting that time to the job that's generating your income and you have to, and it's the right decision. But you know, it's really taking advantage and leveraging your nights and weekends from our opinion.”
Jacob: “I think just setting priorities. And again, even just your note about time management is absolutely huge because you know, you're tied down to so many obligations outside of work just in life with hanging out with friends, family affairs, et cetera, let alone running a business on this side.”
Jacob: “I would say look no further than, you know, our mutual friend and actually a family friend of ours, Martha Kerrigan. And they've just been a huge, huge blessing obviously to my family and me in general outside of Helium. But even Helium in general.”
Ian: “I think we all get inundated, whether it be on LinkedIn, through email with connection requests and you know, pleads for our time and a lot of that. A lot of the time we just let that go by the wayside. We deem it non-important, but for the ones for the main connections that do stick, I think it's important to just go beyond that initial meeting.”
Jacob: “we're reaching out to local podcasters like yourself, we're reaching out to different media outlets and really just carving the time…”
Jacob: “Just make a point to reach out. I did read a book a few months ago, just, I forget the title of it. The whole purpose of it was to just set aside time each and every day to reach out to people that you think could be valuable to add to your network.”
Ian: “You can essentially create an own your own roadmap from, you know, other people with a certain job title maybe that you're aspiring to have.”
Ian: “I'm definitely more introverted personality-wise…So, I kind of tend to gravitate towards that digital, definitely. Not anything against your traditional networking. For me, it's just a little bit more intimidating.”
Jacob: “With digital networking, in today's day and age, you just have more poles in the water. It's so much easier to get a response and connect with people instead of, you know, maybe just having two or three poles in the water where you know, you're trying to follow up or meet him at a certain obligation or event.”
Ian: “Just do something, because I was just so, I mean, being introverted I was just so passive and I knew, I mean I guess I didn't really know exactly what I wanted to do, but I knew that a finance or accounting related role was in the future coming out of graduation…”
Jacob: “just taking a step back and applying some type of focus. I think especially, you know, just at the undergraduate level. In my experience, it's so easy to just get bogged down in, you know, just certain capstone classes whether you have a job or not. And one thing I wish I would've done is sticking with the American marketing association at the University of Wisconsin – La Crosse, something I did my junior year absolutely loved it.”
Ian: “The book I'm currently reading is called Bad Blood by John Carreyrou. It's kind of an exposé on Theranos, a Silicon Valley startup that was once valued at $9 billion back in 2013, I think it was. And it's gone defunct since and it really just details kind of how everything was a fraud from the get-go.”
Jacob: “I'm reading, and I actually just finished reading, gosh, want to say yesterday, maybe the day before; it's called Untethered Soul: A Journey Beyond Yourself. And it's really just focused on awareness and consciousness and really taking a step back.”
Jacob: “Don't be afraid to take gambles, take risks, bet on yourself.”
Ian: “You're going to deal with a lot of rejection or just no responses, if you reach out to people…just brush it off.”
You can get in contact with Jacob and Ian at:
Jacob’s Email: firstname.lastname@example.org(link sends e-mail)
Ian’s Email: email@example.com(link sends e-mail)
Jacob’s LinkedIn: Click Here
Ian’s LinkedIn: Click Here
Since 2001, Raj has been assisting individuals to improve strategy and performance in business and personal lives.
Raj helps executives, entrepreneurs and business owners who are struggling to clarify and prioritize their focus so that they can be more intentional and accomplish their goals.
He’s been referred to as a guide, educator, and mentor by many in the Dallas business community and startup ecosystem.
As of May 2019, Raj has stepped into the role of Director of Strategic Partnerships.
“I grew up in Southeast London and I didn't have a strong support community. And when I look back in my life and see the trajectory and the route I've taken, I look back and think to myself, what would it look like if I had a network and intentional network if I had started out younger?”
“I think it's a weak substitute, at best. You know, I know there are a lot of platforms out there and…you know, you can connect with friends, connect with people, but connecting with an inanimate device is, you know, it doesn't connect to your soul.”
“I've made it a practice to lead what I call three new people a week for many, many years now. And I'm agnostic. It doesn't matter what they do, where they're from, demographics, you know, socially. And what I found is that when you sit down with an individual, you realize that you have more in common with them than you don't.
“I met one of the founders of Nexus PMG at a networking meeting that I have been attending for four years, and I met him, it was about two or three years ago. He was relatively new to the community and I essentially opened up my notebook and my Rolodex to him.
“That's one area where technology has made life easier. It's so much easier today to pick up the phone, to get on a computer, you know, send a text message…”
“Approach it with a heart of abundance and looking to give. You know, I have a little phrase written on my whiteboard here. It says, "the day you plant the seed is not the day you eat the fruit." And what I mean by that is that sometimes you know, you can just tell where people come into a meeting and it's a very transactional meeting and I'm sure there's a time and place for that, but I think when you're truly networking, you're looking to give, you're looking because you care, you're looking because you want to see the other person succeed.”
“Traditional, all day long. If it's digital, then LinkedIn only. But I do feel like that's also sorely lacking.”
“Difficult question for me because I am, I'm extremely happy where I'm at. You know, I've got a great personal life. I have a great family life. I've got three beautiful daughters that I absolutely adore. So, I would just go back and if I were telling myself one thing, I'll just say it'll be okay. Everything's going to be fine.”
“Currently on Audible, I'm reading, I think it's called 21 Tips for the 21st Century by Yuval Hariri, the gentleman that wrote Sapiens. On my Kindle, I'm reading Creating Climate Wealth by Jigar Shah.”
“Nike says it best. Just do it and repeat and rinse and repeat. There is no stopping doing it. And I think if you want to improve your life and the lives of people around you, I think networking is almost a social obligation.”
You can get in contact with Raj at:
LinkedIn: Click Here
The wall street mindset separates both families, entrepreneurs, and business owners from their money while others use it for their advantage. The secret to freedom is having your money work for you, not someone else when wealth building. Both Russ and Joey work tirelessly to be the hub for financial insight and education for individuals, business owners and investors nationwide. They believe that taking control over your finances will lead to greater prosperity and a more stress-free way of life.
Joey: “Our podcast came initially out of the thought of we want to have a weekly conversation with our clients.”
Russ: “It was a way to scale that part of our business because we were growing and growing and growing and realized, okay, we can no longer do this belly to belly, one-on-one. We have to do this one to many. And so, we just use the technology of a podcast.”
Joey: “It's put us in a totally different category that we didn't expect. So, I guess the long story of it is that because we started talking to our clients every single week, we didn't realize that other people were listening in on the conversation. So, we've had people from all across the country calling us up, emailing us messages on Facebook…”
Russ: “We hit a thousand followers on our Facebook page. And for us, because we're not super social in that way because we, you know, I have four kids, Joey has five. We live in an age where, you know, be more on social media, but we don't spend tons of time there. We've had no strategy to try to gain followers or likes. But all of that has been a direct result of our podcasting and it's amazing that people are following to see or hear the latest episodes.”
Russ: “I would say obviously the podcasting has allowed us to have more engaged conversations with our clients to ask them ‘what are those things that you're really interested in?’ And sometimes when you survey your client base about different things, you get crickets. You know, you don't get a whole lot of feedback. But from our standpoint, because now we do have, as you said, kind of a loyal listenership. You can kind of track it.”
Joey: “They want more kind of engagement that's more than just a step into listening to a podcast. They want to meet other people like themselves. They want to go deeper into the Q and A with our podcast guests.”
Russ: “A long time ago, Joey and I had had the pleasure of being a part of this group that actually brought this speaker into Birmingham. He wrote a book and it was, it was actually written for real estate agents of all things, which neither Joey nor I were…”
Joey: “I think for us, that's really where the community comes in. So, once we actually interview somebody on the podcast, they come into the community as an expert who's going to be doing a Q and A with our audience. And then they stay in the community and they are accessible almost as easily as like texting them because our community is on its own app platform.”
Russ: “Nobody likes to be in an environment where they feel like they're all alone. And I think that sometimes when you go to a traditional networking environment, you feel like ‘I'm on an Island’.”
Joey: “I would say take the leap, and for us, what I will say is this, if we really allowed the fear of getting started to stand in the way, it would've been a big flop and we would have never gotten started. But I think nowadays there are so many services out there that all you have to do is go in record good content and hand it off to somebody.”
Russ: “Sometimes the thought of starting your own can be a little overwhelming at first. And one of the best pieces of advice that we were given is to be on other people's podcasts.”
Russ: “I think we use digital networking to create personal networking. And what I mean by that is what we have developed some pretty amazing relationships because of our podcasts, but nothing stops belly to belly. Like when you can sit in a room with somebody and over dinner break bread, like that's where relationships go deep.”
Joey: “It's hard to say this, but I think that digital is just a much more efficient means of accomplishing the same goal. And it's been hard. It's been hard to transition.”
Joey: “Take the plunge…don't be afraid that you don't have anything to talk about. You always have something that you can add as far as value to the world.”
Russ: “The more you start to learn about people, the more you can interact and conversate with them on their level.”
You can get in contact with Joey and Russ at:
Apple Podcast: Click Here
Facebook: Click Here
Joey’s LinkedIn: Click Here
Russ’ LinkedIn: Click Here
Brian T Shirley has performed all across the USA, Canada, the Bahamas, and Japan for over 25 years. Brian has also hosted 2 radio shows (The Triangle Comedy Radio Show, The BTS Radio Show) and currently hosts the BTS Entertainment Corner radio segment. This is a call-in segment featured on the "What's the Story?" radio show which originates out of Reno, NV. Brian can be seen in several short films, web series and the upcoming feature film "Mark of the Butterfly" in March 2020.
“it's helped a great deal because now you have outlets where you didn't before. If you make a short film or music video or even the independent music artists out there that doing a LP or a song, you have a chance to get it out there for the public now. And that's the good news and the bad news because, and I've been a victim of myself on this too, sometimes with Independence, you know, you get excited and you do a project and you get it out there and maybe it wasn't completely edited and put together the best. So, it's a double-edged sword.”
“When we were starting the interview today, I couldn't even figure out how to get the audio working. It took me a few minutes. Because I think Zoom, I've done twice now. But you know, you either keep learning or you start declining and that's with anything.”
“It's important to everybody. If you're in any kind of industry that requires, you know, having relationships with people, social media has allowed that to be sped up to a certain point because now you can meet people that you normally wouldn't, you know, in other states or countries or whatever, and you can bond with them somehow or some way online.”
“It's all about building relationships and social media's kind of sped that up a little bit.”
“I'll share my favorite one, which I've actually worked into the stage act, believe it or not. Years ago, through being a radio, internet radio, a BTS radio show I hosted in ACE and we were in the studio. But it's internet radio. And I started putting together, you know, guests for the show, and one of the gentlemen that I reached out to, I forgot how I found these people to be honest; it was Brian Hayden and he is a heart transplant recipient. So, and he'd written a couple of books…”
“It's a learning process that I'm still learning. I don't think anybody, unless they become just an absolute pro, can be 100% perfect. You have to learn what you're posting. You know, what kind of a response it’s getting, you know, you can target your audience.
“I think staying positive no matter what you're doing is a big factor because when you start going into those dark areas, you just draw out so many dark, dark people.”
“I think just staying visible, staying positive and getting content that, you know, people, if they're in this situation, here's what they're going to need. Making sure that's out there, I think is a good way to grow your business.”
“I think both are equally important and if you use both to, you know, play on each other, that's the perfect storm because just like what happened with Brian, you know, I met him online, we networked and then we met each other in person.”
“I would say don't party as much. When I started doing comedy particularly, you know, yeah, I had a little fun, but treat the business side of show business a little more serious…”
“something I've learned through really pursuing this acting thing is you look at where you need to go and start focusing that way, and sometimes it will come about, without you even knowing it. And it takes a year or two sometimes like it did with this, so, immediate success doesn't always happen. But if you continue, I think these things will come back around as long as you stay, you know, you persevere.”
You can get in contact with Brian at:
LinkedIn: Click Here
Twitter: Click Here
Molly Dill is the director of gBETA Milwaukee at gener8tor. She joined gener8tor after a nine-year journalism career. Molly most recently served as managing editor of BizTimes Milwaukee, a bi-weekly regional business magazine where she also covered the Milwaukee startups, technology, and financial services beats. Molly previously was a reporter at the Marshfield News-Herald in Marshfield, Wisconsin. An Illinois native, she earned a bachelor's in journalism from Marquette University.
“I had been covering startups for the last two years at BizTimes and I had been at BizTimes about eight years and rose to managing editor there. I felt that I kind of had plateaued and I needed a new challenge in my career and since I was covering startups and I had developed a lot of contacts in the startup world, it was kind of a natural evolution actually as a result of networking.”
“gBETA Milwaukee is a program of gener8tor. So, just to kind of give you an overview of gener8tor, it's a startup accelerator that was started in 2012. Joe Kirgues and Troy Vosseller are two of the co-founders who are still active today…we do take an ownership stake in return for a hundred-thousand-dollar investment and we only accept five startups per program.”
“They can contact me. My email is firstname.lastname@example.org(link sends e-mail) as generator with an eight. And we have a website gbetastartups.com. There's different city pages on there. Our fall program began October 24th and that goes through December 13th and then we'll take a little bit of a winter break and begin again in the spring.”
“We're looking for startups that are highly unique and highly scalable, and they must be based in greater Milwaukee for my program. So, it's not so much the main street businesses like a barbershop or a restaurant. It's more really original solutions to problems that others haven't come up with before or that are filling a need or a niche or are uniquely different.”
“my first job was at the Marshfield News-Herald in Marshfield, which is in Marshfield, Wisconsin like you mentioned. And then I wanted to get back to Milwaukee. I went to Marquette and I really loved Milwaukee. I wanted to be here and so I had kept in touch with a mentor from that, from my internship during college. And this mentor, Julie, she kept me in mind…”
“several times per week, I try to meet various contacts for coffee, for drinks, whatever, just to make sure that we're keeping in touch and I know what's going on with them and they know what's going on with me and how we might be able to help each other or work together. So, I think a good networking interaction is a kind of give and take.”
“go to a networking event in your industry that, you know, you'll want to meet people at and then just strike up conversations. It's really hard at first, but the more you go, the more everyone in the room isn't a stranger anymore. And these are some people you've met before and you can just pick up where you left off. So, I would say kind of forcing yourself to get out there and meet new people can help you so much.”
“I like traditional networking. Digital networking, I think can be kind of a companion, but traditional in person, that's way more memorable than someone connecting with you on LinkedIn.”
“I think I was a little hesitant at first to ask for help in building my network and advancing my career. And so, I would just kind of push myself to ask people to connect me to other people.”
“when it comes to founders, I would love to meet the founders of Airbnb because I remember my initial reaction to Airbnb being just completely appalled. Like, why would you go stay in someone's house, particularly if that person is still there, like just in their spare bedroom that you've never met before and how they overcame that challenge.”
“I'm currently reading The Lean Startup by Eric Ries. So, like we said, I'm relatively new to my role at gener8tor and I'm trying to learn as much as I can about the models that they find to be most effective. So, like they have an internal model, but a lot of it is based on The Lean Startup.”
“I would say just be outgoing. Try not to be too shy and just ask for what you need from your network, and you like try to be helpful to your network as well so it's that mutually beneficial relationship.”
You can get in contact with Molly at:
LinkedIn: Click Here
Twitter: Click Here
Derrick is the CEO of The Center for Management Terms & Practices, the standards body for general management. Founded in 2018 after a successful pilot with the SBA, it is a for-profit association that trains managers at every level from every sector in size. The Center standardize the terminology of management so departments can communicate. It standardized a kit of one-page tools so people can collaborate efficiently. Information about training and events is at theindex.net.
“Well, my professional world, it's changed quite a bit really; giving up a consulting practice of 25 years, evolved it, evolved it a lot, I think it's fair to say into The Center. And one of the most common problems I saw when I was doing work with people, managers of all organizations at all levels was what I called a dodgeball meeting.”
“We work with people who have general management responsibilities. So, those are people, and we have lots of terminology for this, who connect the dots to see the big picture, who have P and L responsibility, who are on the management track…”
“The value add is really this fundamental point that if people don't really understand the common language of management, it's really not the words. It's really the concepts. That's what words are really.”
“it's not just a way to optimize performance, it's a way to break down, you know, fundamental social barriers too. People love to work. It's important to them. And um, you know, you can't really treat people fairly unless you can understand them clearly.”
“the center has been formally organized for a year and we're starting to develop, and we have developed our core installers and CEO soon, and senior managers from different departments and they've gotten to know each other which is great. So, I gathered them together yesterday to think about ‘how are we going to organize our first chapter’ because we have to build community, personal community, among our membership.”
“we're proud of The Index. If you want to take a little step further, you're going into a meeting and you know, it's about some management topic, you know, market research, workflow process, writing the employee manual, you know, financial accounting, whatever it is. You know, go to The Index and you'll see the General Managers Index.”
“my vision of success is an international conference. People from different regions, different languages, literally different languages, people from across difficult, you know, political and cultural borders sharing ideas about management. It's not just a universal language, it's a universal activity.”
You can get in contact with Derrick at:
Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media, as well as a part-time lecturer on social media at Madison Area Technical College. Business Magazine named Brian to its "40 Under 40" list in 2012, and PRSA-Madison named him its 2013 Communicator of the Year. Outside of Revelation, Brian is the editor-in-chief of Madison Startups, an online publication that covers startup news in town, and he runs EatDrinkMadison.com, a Madison, Wisconsin, restaurant and bar guide that is searchable by amenities.
“it has become more important lately, especially with social media speeding up the news cycle that something that you could let sort of hide or fester in the old days gets really exposed very quickly these days.
“reputation management is everything you do basically before an incident occurs, you are [inaudible] doing reputation management to help maintain and protect your brand, shape, perceptions, and provide crisis resiliency. Meanwhile, crisis management or crisis communications is everything that occurs after an incident happens. So, this is your doing crisis management to help restore your rebuild trust and reestablish a reputation.”
“when you have a good reputation, people are more likely to forgive you after an incident because it's out of character and the vice versa is true. Then there's the business case. A Deloitte study shows that when an organization's reputation is damaged, there's a decrease in revenue, customer's brand value and/or stock price. In fact, uh, some number, like 87% of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.”
“think about it like a campaign. And with any campaign, it's important to start with your goals. So, in this case, list your business goals first and then come up with corresponding reputation goals.”
“The first thing I tell people in companies is that you need to talk to all your internal audiences first. That might be staff, volunteers, board of directors, et cetera. They need to know what's going on, what the company's doing. It also helps improve morale. And it kills the rumor mill.”
“it's a little old, but people know it, it's United Airlines, and this occurred back in 2017. And just to remind listeners out there is that United Airlines had a flight that was oversold. They needed to put on their own crew members. So, they asked for volunteers. Finally, they had to actually forcibly remove a passenger…”
“I launched the corporate event planning business called the revelation events and I was also just named an entrepreneur in residence at Madison area technical college.”
“Revelation: We primarily work with hospitality clients, realtors, developers, associations, tech, and B2B companies. And although our clients do span the state and the country, our main specialty is helping clients win Madison.”
“one of the things you mentioned in the introductions, I am also the editor in chief of a newspaper here in Madison. We cover all the startups and tech and biotech and so forth going on. It's been interesting because there's been a lot of communities in the Midwest that sort of want to replicate what Madison has in terms of an entrepreneurial ecosystem. So, for example…”
“at some point, I did reach out to that person and I just think of a parallel example that earlier this year I was pursuing another business opportunity for Revelation. I have several mutual connections to help reach out on my behalf, but they didn't have any luck. So finally, I'm like, okay, I just gotta take matters into my own hands. I reached out myself and I did get a meeting of it.”
“in that previous interview, I mentioned I often refer business to someone. I don't expect that quid pro quo. So, one time I was at this networking event and I met one person who was looking to buy a particular service and another person I met at that same networking event who actually provided that service. So, it was getting toward the end of the night and I realized, I bet they're not going to even meet because they're about to leave. So, I made sure to grab both of them and introduced them, and they actually ended up doing business together.”
“I really like using OneNote. I use it to keep notes for all my different businesses and I also keep a set of personal notes. So, I do everything from vacation planning to save recipes, to writing outlines of blog posts on it. And I like being able to access the same notes from any device wherever I am.”
“I would love to write a movie script or at least finish the one I started so many years ago and then shop it around Hollywood. I also wrote a TV pilot script years ago. It didn't get picked up obviously, but I would retool and shop that around too.”
You can get in contact with Brian at:
LinkedIn: Click Here
Deanna Singh, the author of Purposeful Hustle, wants to live in a world where marginalized communities have power. As an expert social entrepreneur, she is obsessed with making the world a better place and she will build or break systems to create positive change. Deanna is described as a trailblazer and dynamic speaker who is at the forefront of social change. She is an accomplished author, educator, business leader, and social justice champion!
“the first half of the book, we really talk about purpose. And the idea there, you know, people throw around these words, but when I talk about purpose, I mean what are you uniquely positioned to do in the world? So, what is it that you can accomplish that really nobody else can?”
“a lot of times, we have these amazing people in our network and we get a meeting with them and we're so excited and then we get to the meeting and it flops, because we haven't taken the time to prepare in advance and really think through what would be the most effective use of their time…”
“my all-time favorite question is what should I have asked that I didn't ask? You know, is there anything that you think I should know that might not be on my radar?”
“one of the things I decided to do was have two o'clock tea on Tuesdays. Now I don't think I ever ended up having any of the meetings happen that way where it was actually Tuesday. Sometimes it was Thursday or Wednesday morning or whether, you know, I think probably less than 5% of them ended up to being Tuesday at two o'clock but the idea was I was going to try and reach out to 52 people, so one a week at least minimally that were not part of my network that I thought would be really good and my network.”
“one of the things that I've been working on is trying to use the tools that already exist out there to really continue to nurture the relationship. And obviously one of the biggest kinds of tools that we have at our disposal now is social media. So, just making sure that I'm posting content that I think is relevant to my network…”
“It really comes down to being strategic. You know, a lot of times I'll have people in, they'll say I'm going to a networking event and I'll say, that's great. Like, who are you hoping to meet? They’re like, I don't know.”
“I will say what I have found to be incredible, and this has really been over the last year and I think I started as sort of a naysayer with this and now have completely changed my tune, is the ability to be able to use, kind of blend the two, right, through video conferencing.”
“One of the things that I would definitely really stress is the ability to collect and keep clean my CRM (customer relationship management system).”
“the one that would be for me super exciting would be Michelle Obama. And I do think that I could probably connect in less than six degrees of separation. But it's one of those things where like where we started this conversation about, well, what would you ask? And you know, what would that mean and what would I be able to bring to the table?”
“When I was in college, I sort of made it like a game, right? Where I would try and find the most intimidating person in the room for whatever reason, whatever room I was in. And then I made it a point to try and go up to that person and just speak to them. And I think that like one of the things that I always tell people is I get it. I understand that you're nervous, but the thing that will help you get over your nerves is practicing, right? And pushing yourself out of your comfort zone.”
You can get in contact with Deanna at:
LinkedIn: Click Here
Christie Ruffino is a serial entrepreneur who has had a very purposeful journey since she started building her business tribe over 10 years ago. It has all come together in a way that now serves her clients at the highest level. From her first entrepreneurial effort as the Top Girl Scout Cookie Seller to her current business as the President of the Dynamic Professional Women’s Network, Inc., Christie has learned how to guide other entrepreneurs to get groundbreaking results as a business strategy coach.
“I guess the piece that's changed is because technology is changing so much. We've adapted to create opportunities for people to connect and for our community to build virtually. I remember at first in the beginning years doing a webinar or doing some kind of a conference call. It was difficult, and now it's so easy…”
“We are an industry exclusive leads group. That's kind of what we've been for the last 15 years. It's typically business to consumer type of opportunities, a little bit of business to business…A couple things that make us different is, of course, we're all women. And then a few things about how we work make it a little bit more conducive to working women.”
“We have the different chapters that meet. So, that's really about supporting them on the ground level. We do events occasionally. It's been hard to do local events, you know, in specific locations. We do a lot of them, but it's not necessarily attractive to everybody based on where they're located. And so, we've been kind of transitioning to do virtual events.”
“We have a training library that we've developed and we're continuing to add more teaching into that.”
“specifically, women who are looking to kind of realize that their business is more than the company that they're with and the products that they sell. It's more about who they are as an individual and the experience that they bring to the table, as well as their story. And so, for the last eight years, I've been helping women position their stories to build a stronger personal brand.”
“I honestly think when in the networking world, like I'm constantly making connections for people. People are constantly making connections for me. I know a lot of the people I hire are former clients…I mean there's a lot of pay it forward I do in my life...”
“Grammarly. Oh my gosh. So, if you've not used Grammarly, I never thought I needed Grammarly because, I don’t know, I sent my stuff to an editor. I didn't think I needed it. But you can download Grammarly to your computer and it fixes everything. With a Facebook post, with an email you're sending, with your website updates, like it basically connects to your PC and will suggest whatever you need to do to fix your stuff.”
“Right now, it's doing my own podcast…people want to consume information. They want to continually, not everybody, but people in the personal development space, we want to keep filling our brains with good information and good direction and good resources from people that remember the resources like they're supposed to.”
You can get in contact with Christie at:
LinkedIn: Click Here